Google Updates AdWords Editor For All Advertisers

Chris CrumMarketing & Advertising, SocialMediaNews

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Google announced that AdWords Editor 11.3 is now available for all of its advertisers around the world.

New to the offering are bulk support for TrueView video campaigns, callout extensions, and HTML5 ads.

"TrueView video ads are an interactive way to engage your customers on YouTube and across the Internet," Google says. "Version 11.3 lets you create and edit standard TrueView video campaigns. You can add content exclusions and change your targeting methods to help control who sees your ads. You can also change other settings, such as your maximum cost-per-view (max CPV). Keep in mind that TrueView for shopping and mobile app installs campaigns aren’t supported."

"You can now create and edit callout extensions for your campaigns and ad groups," it says. "Callout ad extension lets you include additional text with your search ads. This lets you provide detailed information about your business, including products and services you offer."

HTML5 ad support is obviously helpful considering that Google is phasing out Flash ads entirely.

Image via Google

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.