Google Ads Get Scheduled Uploads For Product Inventory

Chris CrumMarketing & Advertising, SocialMediaNews

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To help businesses ensure they have the right product inventory info in their ads, Google announced that advertisers can now keep customized ads up to dates using scheduled uploads.

Google announced the feature in a post on the AdWords Google+ page. The company says:

Dynamic display ads and ad customizers help you save time and show more relevant ads by dynamically inserting your prices, products, and promotions. However, constant changes in your product inventory and other business data makes it difficult to ensure your ads remain helpful and up to date. That's why we're introducing scheduled uploads. Scheduled uploads let you automatically sync your business data [] on a daily, weekly, or first of the month basis into AdWords, without the need to sign in and update this information manually.

For example, let’s say you’re using ad customizers to dynamically insert product inventory into your text ads. Scheduled uploads can help ensure that only in-stock products are advertised, and that the inventory amount and local prices shown are accurate. This saves you time and provides a more useful experience for your customers.

The feature supports Google Sheets, .csv, .tsv, .xls, and .xlsx file types and the following file sources: Google Drive, HTTP, HTTPS, FTP, and SFTP. Google is also increasing the allowed file limit from 50mb to 500mb for .csv and .tsv files.

Image via Google

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.