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Web 2.0 and Information Security

All it takes is one person

As we move the common denominator down to make web2.0 appealing, we run the risks of more social engineering attacks. There is so much technology out there, that trying to figure out how all of it works, and how all of it can be made to work safely is an entire industry vertical for information security.

Drive Better Lead Generation ROI

Ask most executives and marketers what sales people need and they will say, “more leads.” Your sales people don

Social Media Invades Inc. 500

I came across an interesting study conducted by UMass Dartmouth Center for Marketing Research today. 

Interview with Web Analyst Adam Berlinger

Continuing my series of Interview with Analysts, here is my interview with Adam Berlinger.

What is your current position and the name of the company you work for?

Web Metrics Analyst at Deloitte and Touche

How long have you been working in this field?

I have been working in Web Analytics field for a total of about 4-5 Years. I have been at my current job at Deloitte for 2 year.

Is Search Technology Pulling its Weight?

Tom Foreski in SiliconValleyWatcher lists all the ways that we the people are expected to help search engines do their jobs – so search technology isn’t pulling its weight as compared with the human element.

Eye-opening at first, but rather than a blow-by-blow response, why not sum it up this way:

Niche SEO Conferences

Recently, in addition to the expansion of Elite Retreat, a couple more smaller niche SEO conferences have been announced. These conferences offer a great value because they allow you to be close to the facilitator. They are like buying under-priced consulting in the form of a conference.

Open Source Developer Warns of Adobe

Ted Leung is an open source developer (he works on Mitch Kapor

How Long Before Google Acts on a Changed Robots.txt?

Alek Komarnitsky did a little searchbot experiment. For a long time, he had a special robots.txt file that commanded search engines to ignore a

Right Media Exchange Revenue Grows 81% in 6 Months

We released a press release on Wednesday at Right Media that talks about some statistics for the Right Media Exchange over the last six months. Being a stats nut, I love this kind of stuff and thought it would be worthwhile to share here.

Bid Management Tool Leaks Adwords Data

Ulco from Netters.nl has written a post on bid management tool from Search Works leaks Adwords data

YouTube Surpasses TV Network Websites

Hitwise reported that early last month, YouTube

AdWords Team Answers My Prayers

Remember looking at your web analytics and seeing higher bounce rate from visitors coming out of Google content network? Ever wanted to know exactly who these

Blogger Face-Off

The Daily Blog Tips blog has just released the first of its Blogger Face-Off series. This is where 2 bloggers are asked the same questions and their answers are posted side by side. This week the Daily Blog featured 2 very popular bloggers: Jeremy Shoemaker and Darren Rowse.

Perhaps Entrepreneurs Can Stay East After All

A little while I ago, I wrote an article on this blog titled

When the “Chill” Sets in

What does a blogger, vlogger, or podcaster do when the “chill” sets in?

That chill can be a lot worse in some parts of the world than others.

Reputations for Sale

Our last post on

UK vs. US – Yahoo Search Marketing Minimum Bids

Yahoo has recently clarified that they’ll be sticking with the $0.10 min bid in the U.S. and discontinuing grandfathered bids.

Which should make it surprising that they’re dropping the minimum in the UK to 5p – except that 5p works out to roughly 10c. So it’s about the same in both places.

Play Stump The Google Personalized Page

Some updates have hit Google’s Personalized Homepage (unfortunately a shorter/catchier name was not among them), including one that makes the tabs a little more interesting.

Lasnik Longs For A NoFollow-less World

The

Branding In The Age of Wikipedia
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Though the authority of Wikipedia is still debated

ViTrue Chips Away With Online Video Community

ViTrue, a consumer-created advertising platform is working with Pringles to create the snack food

The End of Black Hat SEO?

Many SEO specialists have taken exception to repeated comments made by Jason Calacanis, who claims that the profession is mostly comprised of charlatans and two-bit tricksters who rely on little more than shady smoke and mirror tactics alongside technical chicanery to boost a site

A
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Facebook, MySpace, and other social networking sites can be fun and useful – many of them are quite valuable, as well – but they generally lack credibility in the

Vloggies Show at SXSW

Irina Slutsky has been working on something fun: The Vloggies Show. This will highlight the interesting video from around the Internet that