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Google Set To Bust TV Ad Market

If there were any doubt before (and there wasn’t really), Google has every intention of busting in on the television ad market. A couple of job postings on Google’s website confirm that intent while shedding some light on why networks are so jittery about this media revolution.

Online Video And TV

The percentage of US adults who watch online video continues to increase but it is not coming at the expense of TV. According to the Leichtman Research Group at least 14 percent of adults watched online video once a week as of December 2006.

In the past year total online video usage has increased but the percentage of adults watching video has seen little change. An earlier LRG survey found that 4 percent of adults viewed online video daily and another 11 percent weekly.

Shel Holtz on JetBlue’s PR

UPDATE:: Jenny Dervin has clarified her comments in a post to the PRWeek blog; thanks to Rob Clark for pointing out in a comment to this post.

Selling That Thing That You Sell

The other day I went to a local seminar on “internet marketing”. I honestly didn’t expect a whole lot; it was one of those “how to make money on the internet” things, which promised to tell you tips on how to use the search engines to your advantage, yada, yada, yada. But I have to say I was surprised, at least from the first 30 minutes of the 90 minute seminar.

SiliconValleyWatcher’s Silicon Valley Minute Project

Tom Foremski, he of SiliconValleyWatcher, has teamed with Elizabeth Safran to launch a new project called Silicon Valley Minute.

Microsoft Tells Hollywood To Avoid Filtering

The technology YouTube has in mind to detect and filter content will be a bad deal for the studios, and Microsoft has quietly asked powerful Hollywood honchos to skip it in favor of another option.

Spotplex To Bury Digg?

There’s no mistaking the fact that news is becoming more socially driven these days. Bloggers are gaining more credibility as legitimate news sources, a trend which can be directly correlated to the volume of their respective subscription bases. Popular sites such as Digg have also contributed significantly to the phenomenon of social news.

EU Seeks To Rip Off Microsoft Again
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The European Union is at it again with their money hungry threats against U.S. based Microsoft. This time the EU suggested a fine as high as euro3 million (US$4 million) a day, claiming in a BusinessWeek article that the software company was still not offering a fair deal to rivals seeking to make Windows-compatible server products.

(This is an editorial comment by WebProNews Publisher and iEntry CEO Rich Ord)

Microsoft Faces EU Fines… Again

The European Commission has daily fines of $4 million in store for Microsoft, who in turn have complained that the Commission thinks "patented innovation must be made available for free

YouTube’s Role in Election 2008

YouTube is diving into political waters with their voter education initiative YouTube You Choose 08. The new initiative is designed to allow political candidates to communicate with voters about their campaigns using video.

2008 presidential hopefuls who currently have their own channel on YouTube are Republicans Rudy Giuliani, John McCain and Mitt Romney. The Democrats are Hillary Rodham Clinton, John Edwards, Barack Obama and Bill Richardson.

Digital Watermark Is Copyright Dog Whistle

Granting of this patent couldn’t have come at a better time in the Internet Revolution for Digimarc Corp., the sales force of which is most likely irritatingly knocking on YouTube’s doors.

Linux Option for Dell PCs?

Reports have surfaced throughout the blogosphere that Dell may be considering offering its customers the choice of a preinstalled Linux distribution when purchasing new PCs from the company.

The speculation stems from Dell’s IdeaStorm website, where the discussion surrounding the possibility of Linux distribution and support is currently dominating the community consciousness.

Google News Played by Foreign Sources?
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Take a look at Google News U.S. and how many obscure foreign news sources are linked to. Of course nothing is wrong with this until you realize that the stories these sources are writing about are U.S. based. Looking deeper it’s obvious that some of  the news sites appear to be only writing about these stories in order to get traffic from Google News U.S..

The BBC Ponders Blogging

BBC News website editor Steve Hermann has been considering a change in the way correspondents for the network write for the online presence.

Google On Click Fraud
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Detected click fraud that must be refunded to advertisers occupies a minuscule bit of all the clicks on ads run by Google’s clients.

Let the click fraud debate begin again. Google has put a number to the click fraud it misses and must reimburse to its AdWords clients. It’s a teeny tiny number: 0.02 percent.

Are You Overdelivering?

Unfortunately, not many business owners thoroughly consider, whether their customers are pleased with their products, as long as they are their customers.

Is the client satisfied or absolutely thrilled to be yours? This can be a great difference, right? That’s why it is important to ensure that you do anything to make your customers happy to ensure most of them become your repeat clients and bring more people to your business.

Why make customers happy?

Is There an Optimal Blog Post Length?

Graywolf raised an interesting question in regards to the length of blog posts. Is there an optimal post length? Will shorter posts help to retain readers and even lead to more links?

From Blogging in a Sound Bite World:

Learn About Your Cookies

A fellow Right Media employee, friend, and one of the smartest ad guys I know named Mike Nolet is now blogging at MikeOnAds.com.

Anything Good About Vista and Office 2007?

I haven’t yet upgraded to Windows Vista or Microsoft Office 2007. Still running Windows XP and Office Pro 2003 with every patch and update that’s been released. I do plan to upgrade.

However, the negative experiences of some people give me a bit of a pause for thought.

Survey: Corporate Use of Social Media

Internal communication research and training firm Melcrum is conducting a survey on social media usage in large companies.

A note I received today from MD Robin Crumby said:

Search Engines Need Not Display All Ads

Eric Goldberg gives a summary of the final verdict in Langdon v. Google. He explains a court decision  which implies how search engines do not have to display all of the ads.

Windows Live “Casino” – Where is it?

Back at Search Champs, 13 months ago, we saw some prototype software called Windows Live “Casino”. Now, CRN has an article on Casino, explaining a lot about the project, which seems to keep changing focus and code names, and god only knows if it’ll ever ship. Originally, Casino was supposed to be an advanced interface for Windows Live Search, bringing the power of a desktop application to online search. Now?

Manufacturers and Product Reviews

Last year I talked about the Three R’s of Web Marketing, to be real, relevant, and responsive. But the truth is that being real is challenging. Let’s take a real-life example—do you expect product manufacturers to post product reviews?

We’ve all seen customer-posted product ratings and reviews on retail Web sites. Amazon’s got ‘em. Shopping comparison engines do, too. And customers love to read them.

Mesh 2007 is a Go

Houston, we have liftoff.

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