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Google Chalks Up Victories In Print, Radio

A lot of Google’s products and services die quiet deaths in dark corners, but on the other hand, there are times when the company seems to have a Midas touch.  New reports indicate an appropriately golden future for Google’s newspaper and radio ads.

Preparing a Site to Sell

If you are growing a site organically it might be worth it to sacrifice the short term earnings for long-term growth, but what happens when it comes time to sell a site?

If you site has a strong brand or other intangible brand type assets worth far more than current earnings consider those before making any changes, and do not tarnish the site’s image. If you site does not have those, and will likely sell at an auction it will probably sell for some multiple of current earnings, based on a number of factors including:

Online Marketing And Advertising

Avenue A | Razorfish, an interactive agency and buyer of digital online media, have released their annual digital outlook guide for marketers and advertisers.

YouTube, Turkey Resolve Their Differences
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The court-ordered ban lasted two days, but it’s over now – YouTube is once again accessible in Turkey. But in order to appease the court, the video-sharing site removed a certain clip; hard feelings remain among both freedom-of-speech supporters and those who were offended by the video.

No More Search Results In Google SERPs?
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Google employees are hinting (strongly) that the search engine is being more discriminatory about website search results appearing in Google’s search results. That cross-mojonation, if you will, isn’t what searchers want.

And while that seems simple on the surface – a search result leading to another search result in a vicious cycle is pretty frustrating for most users – it leaves a lot to think about from the webmaster side.

Could Twitter Become Compulsive?

Like a great many people, I’ve been experimenting quite a bit with Twitter during the past few weeks. Although I signed up in December, it’s only in the past two weeks that I’ve got active with it.

During this past week, though, it seems that everyone and his granny has jumped on board.

Twitter is… what? A chat tool? A social network? A text messaging service? A place to dump your daily triviality?

Measuring Directory Link Value

Loren Baker at Search Engine Journal has written a post on measuring the value of directory links.

Picasa Ups Storage, Features, Blogger Integration

Google has added new features to Picasa Web Albums, its online photo storage service, and increased the storage for free accounts to 1 gigabyte (up from 250 megabytes). New features include easy embed codes for sharing your photos through email, instant messages and websites and being able to search for public photos.

Maven Selects WebTrends for Online Video Analytics

Today Maven Networks and WebTrends Inc. announced that the two companies have collaborated to create one of the most comprehensive online video analytics offerings in the broadband industry.

Your Marketing Soundtrack – Punk or Disco?

While I’m finishing the book, I wanted to do a quick post about “Punk Marketing: Get off your ass and join the revolution.” Richard Laermer, my cohort in crime at the Bad Pitch blog, wrote it with Mark Simmons.

Gain Traction and Authority for Your SEO Company

Around the time that I developed Rockyfied Rand had created and developed a system called YOUmoz. Youmoz is a hybrid version of the seomoz.org blog. Over the last 2 years Rand Fishkin and his blogtastic cohorts have been laying down highly informative and education posts on SEO, SEM, Internet Marketing and much more.

SXSW: Community Ecology

SXSW Liveblogging: Community Ecology: Finding Balance When Working with Fan Groups

"How to best nurture your online community ecosystem in order to avoid fan burnout, maintain balance between community and company goals, and drive business success."

Marketers And Social Networks

JupiterResearch, a firm that provides information about the Internet and new technologies to businesses, has found that 48 percent of brand marketers will use social marketing tactics in the next year, compared to 38 percent who did so last year.

SXSW: World Domination Via Collaboration

"Many companies are so focused on the goal of building a community in order to exploit it that they skip a crucial step that ultimately hurts their business plan: Collaborating with users/customers to build a product or experience that can dominate the market because it’s great. It is possible to strike that balance: Building community, maintaining credibility, meeting organizational objectives.Meet company leaders whose models are steeped in user collaboration — and who have been working on the ground level themselves."

Bloggers Bum Rushing the Charts

A growing group of bloggers and podcasters are urging their fans to join together on March 22nd and make an independently released track #1 on the iTunes chart with a campaign titled "Bum Rush The Charts"

Someone’s Using My Brands!

I just tried to sign up with Google Talk in order to chat with Aaron Wall via IM.

A username is required, so my first attempt was for iBrian. Sorry, not available.

Okay, no big deal. It was popular enough to see the .com registered.

So I tried platinax. Sorry, not available. Huh? Platinax is my own unique company name. How can it not be available?

Twitter – Short, Sweet & Sleek

Alright, Twitter has suddenly attained the status of a notoriously popular Application. After being fueled by SXSW, everybody else is talking about Twitter including those who don’t even have a blog. Talks in the Blogosphere have spit out stats that Twitter got 1 million messages sent recently. Finally after about a year of its launch, Twitter has won.

Volvo Spreads the Word with SMM

SMM is of course Social Media Marketing. Social Media is the latest buzzword to describe the phenomenon whereby almost everyone is talking to almost everyone else via Internet websites such as YouTube, Flickr or MySpace. Now the marketing for the 2007 Volvo S80 from Volvo Cars is tapping into such media.

Bad News Travels Faster with Social Media

Social media are the new vehicles on the Internet that allow humans to interact with each other. They’re proliferating at an incredible rate. It can be as simple as a commenting system on a blog or voting on videos on YouTube. Most humans are sociable creatures and enjoy such interactions. Not surprisingly social media are becoming more and more popular.

Spotting Blogging Opportunities in an Oversaturated Field

Common sense states that if you’re new to blogging, it’s going to be a lot easier for you to gain an audience if you pick a field that’s not oversaturated with high profile bloggers and thousands of new bloggers writing about the same subject.

Major Media Explores Web 2.0

In the past week, USA Today has jumped into the water of Web 2.0 by adopting a social media platform to allow readers and editors to begin having a conversation. This is yet another significant benchmark in adoption of social media. USA Today is a well known media outlet that services a nationwide audience:

Per the USA Today media kit

Technorati Can’t Cope

Technorati Logo

Technorati simply can’t cope with new forms of blogging and RSS feed generation. I am not talking about splogs, which seem to still be rampant, and reblogs, likewise, but totally legitimate alternative unique content sources that are effectively blogs.

Brand Disconnects in Marketing Content

I just ordered a cup of tea from Starbucks, which is running a series called "The Way I See It", which is a bunch of idealistic quotes from various sources.

The Way I See It #193 was from a musician named Dan Zanes. The quote was

March Madness Online: 5 Top Spots

The sports wasteland of February has been brushed away as the NCAA men’s basketball tournament gets under way. Here are some sites that will have you setting up a bracket and getting back to work without costing your employer $75 billion in productivity losses.

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