WebProNews

Since Google has updated its search to make results from different verticals more available, webmasters can make people more aware of their site's contents.

Webmasters, Take Note Of Universal Google

Google's recent Searchology event disclosed a number of changes to the way they can present search information. Their previous issues with making Google a universal search have been overcome.

That's a good thing, according to Vanessa Fox. Search results may return all kinds of content that would normally turn up in separate vertical searches.

"Since more of those results may now be returned in web search, if you have content that is returned in these others searches, more potential visitors may see your results," said Fox. She recommended that webmasters look at what they have, and make sure the applicable Google services know about it.

News content, whether current or historical, should prompt a webmaster to submit it for inclusion with Google News or their News Archive search. Webmasters for local businesses should submit information to Google's Local Business center so it shows up in regular search and on Google Maps.

Video providers have a choice of hosting content on YouTube or Google Video. Users of Webmaster Central can opt-in to have enhanced image search enabled for their sites as well.