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Tuesday, August 12, 2008

Napster Is Losing Subscribers

Napster The latest financial report from Napster showed only slightly wider losses of 4.4 million up from 4.3 million in the previous quarter. But a closer look at the numbers painted a much bleaker picture..

Raising the music subscription price from $9.95 to $12.95 monthly has led to to drop in subscribers from 760,000 to 708,000 just 90 days prior.  A switch to DRM free mp3 downloads failed to ignite much interest with download sales rising just 5% overall for the quarter. Read the full financial report here.

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About the author:
Bruce Houghton is a 25 year music industry veteran who owns booking agency Skyline Music and the tour marketing company Skyline Innovations.

http://www.hypebot.com

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