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Thursday, January 24, 2008

Top Facebook Apps and US Penetration

comScore has just released a report containing a list of the top 10 Facebook Apps as well as the apps' US penetration.

“Top Friends” by Slide was the top ranked application during the month, with more than 6.2 million engaged viewers (18.5 percent of the Facebook audience), followed by Movies by Flixster with 5.2 million (15.4 percent), and SuperPoke! by Slide with 3.6 million (10.8 percent). Slide contributed three of the ten most engaged Facebook applications in November, while RockYou! contributed two.

Top Facebook Applications* November 2007 Total U.S. – Home/Work/University Locations Source: comScore Widget Metrix
Facebook ApplicationEngaged Widget
Viewers (000)
Penetration of Total
U.S. Facebook Audience
Total Facebook.com Visitors33,660100.0%
Total Facebook Applications20,64961.3%
Top Friends (Slide)6,23018.5%
Movies (Flixster)5,19915.4%
SuperPoke! (Slide)3,62610.8%
Compare People3,50310.4%
iLike3,44910.2%
Super Wall (RockYou!)3,2379.6%
Likeness (RockYou!)2,6938.0%
Quizzes2,5837.7%
FunWall (Slide)2,1076.3%
Graffiti1,6474.9%

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About the author:
Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach.

Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com
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