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Monday, October 1, 2007

Searching Facebook Apps with Clever Hippo

Clever Hippo is a search engine for Facebook Apps. Their mission is to make it easier for Facebook users to find cool applications.

Clever Hippo 

You are probably wondering, "Why not just use Facebook's Application Search?"

Here are several compelling reasons to use Clever Hippo:

Quality Full-Text Search

The hippo performs a crawl of the Facebook application directory, indexing and prioritizing all relevant application meta-data. This process yields a richer data set than a search that just includes the application summary.


Refine Your Results

  • Sort by Daily Active Users

  • Sort by Percent Active

  • Sort by Most Recent Apps

  • Get Specific - narrow results by using advanced search techniques such as OR, NOT, wild-card, or boost queries

  • Screenshots - the application's screenshot is available on the search result page for quick viewing

Search Metrics

See what search terms are popular - Clever Hippo aggregates search queries hourly and provides a ranking of the most popular search terms.

Terms are search-able and broken down into time slices - last hour, day, week, month, and all-time. We hope the search metrics feature will be especially interesting to App developers looking to develop what the community is craving.

Clever Hippo

Comments

About the author:
Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach.

Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com
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