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X Change is getting close, and I just wanted to post an update with some final speaker additions and I thought I’d also include the Huddle line-up.

We’ve rounded off the speaker list with some great final additions. Since my last post on X Change, we added Rand Schulman of Unica, Anil Batra (formerly of Zaaz) now of ZeroDash1, Clint Ivy from Visual Sciences and Judah Phillips from Reed.

Rand is something of a legend in web analytics – and, if you’ve met him, you’ll realize he’s perfect for the Huddle format. He’s going to be doing two Huddles: one on the Convergence of Online-Offline Marketing and another on Advertising vs. Direct Response Marketing. These should be a both a lot of fun AND really amazing.

Regular readers of my blog know that I had a fairly sharp run-in not too long ago with Anil Batra – over how seriously to take cookie deletion issues. I still think Anil was wrong on that one. But that doesn’t mean I don’t have lots of respect for his Blog, his work and his point-of-view. Anil is going to be huddling on Practical Approaches to Online Campaign Measurement and on Behavioral Targeting. Both topics are very germane to most of our clients and should be very interesting indeed.

Clint Ivy’s work is heavily focused on reporting – and helping people do a better and more sustainable job it. Clint read my original Huddle description (based on our conversation) and described it as too technobabbly – that’s Clint – he’s totally down to earth and I expect his Huddle to be similarly grounded in the real world. Here’s HIS topic description: “Uncovering the best practices for creating reports that work for you instead of reports that make you work. This huddle focuses on putting Excel to work. How can Excel be used to create informative, impactful and easily repeatable reports that empower the analyst to spend more time doing other parts of their jobs?”

Judah Phillips is the last of our final additions. He’s going to be huddling on “Deploying Measurement Systems across the Globally Distributed Enterprise,” which is both central for many of our clients and uniquely based on his real-world experience at Reed. I’m really looking forward to talking with Judah and sharing experiences at X Change.

Finally, Matt Belkin isn’t a new speaker but he’s added two Huddles to his list – which is almost as good. In addition to a Huddle on Increasing ROI with Advanced Visitor Segmentation (not just for Omniture folks – he says this won’t be tool focused), he’s going to be huddling on “Multi-channel Optimization: Effective integration of online and offline channels” and “Optimization: Shifting from Manual to Automatic Actions.” Very cool.

I could go on about X Change (okay I probably will again), but I figured the most useful thing would be just to post the current Huddle line-up. So if you are available and thinking about attending, take a look and see what you think – September 21st is fast approaching and this might be a good time to register!

X Change Huddles

To register, visit http://www.semphonic.com/conf