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Thursday, March 15, 2007

Social Media Traffic - Monetizing it

Have you ever been to MSN, Google or Yahoo and seen a "personalized" message pop up?

MSN message

The picture above shows a message that MSN displayed to me. MSN noticed that Live Search was not the default search feature in FireFox and the purpose of this message was to convince me to add it. Not too many sites have implemented anything like this; it could be a great way to monetize social media traffic. If someone came from Digg you could display a personalized message that may appeal to them and actually increase your conversion rate by encouraging these visitors from Digg do something meaningful on your website.

Anyone have any thoughts on this?

Comments

News Tags: Digg, MSN, social, media, traffic, comments
About the author:
Neil Patel is an Internet marketing consultant for ACS where he has lead Internet marketing strategies for companies such as Hewlett Packard and Samsung. Currently Neil blogs about his marketing experiences at Pronet Advertising.
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