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About Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.
Google Ranking Signal Not As Pressing As You Thought Google Ranking Signal Not As Pressing As You Thought

Last week, Google announced two new ranking signals related to mobile. One has already been implemented, and takes into account app indexing when showing results to signed-in users who have apps installed on their devices. The second signal looks at …

Google Finally Launches AdWords App Google Finally Launches AdWords App

Google launched a new AdWords app for Android on Wednesday, offering advertisers a way to manage campaigns on the go. It’s hard to believe Google is just now offering such an app, but better late than never, right? Advertisers can …

Here’s What’s Coming To Netflix In The Next Week Here’s What’s Coming To Netflix In The Next Week

As you know, content comes and goes on Netflix. Each week, we’re bringing you a list of titles that you’ll be able to stream in the U.S. in the coming days. As always, dates are subject to change. Available on …

Your Facebook Page May Soon Lose Some Likes Your Facebook Page May Soon Lose Some Likes

Facebook announced that it is making changes to the way Page likes are counted, as it removes memorialized and voluntarily deactivated accounts from Pages’ like counts. In other words, you may soon see your Page’s like count drop a bit. …

Should Facts Outrank Links As A Google Signal? Should Facts Outrank Links As A Google Signal?

Google has a new paper out that discusses how it might rank pages based on facts as opposed to links. If this were to become the case, it would represent a huge move for the search engine, which has historically …

Pinterest Ads Are Getting Better Pinterest Ads Are Getting Better

With its Promoted Pins now available to advertisers, Pinterest is working on improving what its ads can do, as you’d expect. The most important thing an online ad can do is target the right people, so those advertisers will be …

Google Significantly Upgrades Contacts Google Significantly Upgrades Contacts

Google just released a preview of its new Contacts experience, which comes across as a major upgrade right off the bat, unlike other recent next-generation email-related offerings from the company. As Google says, the new experience makes it easier for …

Twitter Digits Can Now Help You Personalize Your App, Make It More Secure Twitter Digits Can Now Help You Personalize Your App, Make It More Secure

Twitter announced friend-finding and two-step verification for Digits, its sign-in tool for developers. Twitter launched its new mobile app development platform called Fabric in October. It’s made up of three modular kits, including a Twitter kit, which includes Digits. Digits …

How To Set Up App Indexing For Ranking In Google How To Set Up App Indexing For Ranking In Google

Last week, Google made two announcements about how it will rank search results on mobile devices going forward. The one that has received the greatest amount of attention is the inclusion of a mobile-friendly ranking signal, which will go into …

A Clearer Look At Mobile Ad Viewability A Clearer Look At Mobile Ad Viewability

The subject of ad viewability continues to be a contentious one throughout the industry, and many are simply confused by various elements of the debate, and rightfully so. It’s pretty confusing. There are so many factors and parties that come …

Twitter Gives Websites Video Embeds Twitter Gives Websites Video Embeds

Twitter announced the launch of a new embedded video widget, which enables people to embed Twitter-hosted videos on their websites, utilizing the same JavaScript used by tweet buttons and embedded tweets. The widget works with videos captured and uploaded via …

Marketers Not Confident In Their Big Data Efforts Marketers Not Confident In Their Big Data Efforts

Infogroup has a new study out, which reports that 47% of marketers are seeing a return on their big data investments. The study is based on a survey of nearly 600 marketers, and found that while over half of them …

Should Photos Still Be Part of Your Facebook Strategy? Should Photos Still Be Part of Your Facebook Strategy?

Last month, SocialBakers shared some interesting findings about how different types of Facebook Page posts have been performing in terms of organic reach. Many were surprised to find that photos have become the least effective type of post in that …

Yahoo’s Search Market Growth Flatlines Yahoo’s Search Market Growth Flatlines

In November, Yahoo and Mozilla entered a partnership that made Yahoo the default search experience on Firefox, replacing Google, which had held the spot for the past decade. The deal showed some great early results for Yahoo in terms of …

How To Make Your Site Mobile-Friendly, According To Google How To Make Your Site Mobile-Friendly, According To Google

As you’re probably aware, Google is preparing to launch an algorithm change that includes a signal telling Google sites that are mobile-friendly should get a rankings boost. This will remain just one of many signals Google takes into account when …

Google May Start Offering .App Domains Google May Start Offering .App Domains

One of the hottest generic TLDs up for grabs by some of the Internet’s biggest companies was .App. According to reports, Google has now won that TLD, and is paying a whopping $25 million for it. According to Domain Name …

Twitter Advertisers Get New Conversion Tracking Features Twitter Advertisers Get New Conversion Tracking Features

Twitter just added a couple of new features to conversion tracking for web. Advertisers can now take advantage of support for transaction values and key conversion tags. The former lets advertisers view the sales that their Promoted Tweet campaigns drove. …

Here’s What’s Coming To Netflix In The Next Week Here’s What’s Coming To Netflix In The Next Week

As you know, content comes and goes on Netflix. Each week, we’re bringing you a list of titles that you’ll be able to stream in the U.S. in the coming days. As always, dates are subject to change. House of …

Google Launches New Ranking Signal, Sets Date For Another Google Launches New Ranking Signal, Sets Date For Another

Google announced that it will be expanding its use of “mobile-friendliness” as a ranking signal beginning on April 21. That gives you a little less than two months to make sure your site fits the bill. The change will go …

Did The FCC Get Net Neutrality Right? Did The FCC Get Net Neutrality Right?

As you may have heard, the FCC announced that it has set rules on net neutrality and an open Internet, which it says “will protect free expression and innovation on the Internet and promote investment in the nation’s broadband networks.” …

Google Expands Paid Search Into A New, Obvious Place Google Expands Paid Search Into A New, Obvious Place

Google announced the launch of paid search results on Google Play, which will help app makers get their products discovered and help Google add another revenue source. Google is only making the offering available to a limited set of users …

Twitter Now Has An Official WordPress Plugin Twitter Now Has An Official WordPress Plugin

Twitter announced the release of its official WordPress plugin, which brings various Twitter features and functionality together into one package for WordPress sites. Included are Twitter Cards, Analytics, Embedded tweets and video, the tweet button, the follow button, Twitter advertising, …

Google Starts Android For Work Program Google Starts Android For Work Program

Google just announced a new program called Android for Work. It’s basically self-explanatory in that its aim is to get more Android smartphones and tablets in use in the workplace. “Over a billion people today carry Android smartphones—devices that are …

Flash Continues To Die As Google Automatically Converts Ads Flash Continues To Die As Google Automatically Converts Ads

Google announced on Wednesday that it will start converting all Flash ads to HTML5 automatically. The company presents this as an opportunity for advertisers to access more inventory. In a post on Google+, Google says, “Over half of time spent …