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Author Archive for: ‘Chris Crum’

This Infographic Looks At The Next Generation Of Commerce

This Infographic Looks At The Next Generation Of Commerce

The recent 2015 Next Generation of Commerce study from Acquity Group, looks at what the firm considers “untapped opportunities” for brands across nontraditional spaces. It says these opportunities cater to younger generations especially. For one, it found that nearly half of consumers (45%) say recognizing a brand they often buy on multiple media channels, such as TV, social media and …

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Email Marketing Study Suggests Sending More, Just Not To Recipients’ Primary Accounts

Email Marketing Study Suggests Sending More, Just Not To Recipients’ Primary Accounts

Return Path recently released an email marketing study suggesting that the frequency that generates maximum response without excessive complaints differs among brands as well as based on account type. It maintains that marketers can send more messages without suppressing response, but not necessarily to users’ primary accounts. The study makes use of data from over 600,000 users over the course …

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Bing Ads Home Page Gains Highly Requested Features

Bing Ads Home Page Gains Highly Requested Features

Microsoft had added customized modules and period-over-period comparison features to the Bing Ads homepage. According to the company, these have been the two most requested features since a recent Bing Ads revamp. The new features are designed to make it easier to do more in less time when it comes to monitoring accounts and finding ways to improve performance. “You …

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Facebook Points To Neuromarketing Research To Illustrate That Mobile Is More Effective Than TV For Ads

Facebook Points To Neuromarketing Research To Illustrate That Mobile Is More Effective Than TV For Ads

Facebook recently released a study it commissioned from neuromarketing agency SalesBrain looking at how people’s brains respond to ads on smartphones versus televisions. It’s certainly worth noting that much of Facebook’s business depends on people buying mobile ads, but the findings indicate that smartphone-based content tends to resonate more. Specifically, the study looked at how the brain responds via engagement, …

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Twitter Adds Tools To Audience Insights

Twitter Adds Tools To Audience Insights

Twitter is now offering advertisers new insights about user demographics, interests, purchasing behavior, and more thanks to aggregated data from Twitter itself, as well as partners Datalogix and Acxiom. These are available through the Audience Insights Dashboard. Twitter says the data will help marketers pinpoint and target new audiences while keeping user info private. As part of the update to …

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Here’s What’s About To Hit Netflix

Here’s What’s About To Hit Netflix

As you know, content comes and goes on Netflix. Each week, we’re bringing you a list of titles that you’ll be able to stream in the U.S. in the coming days. As always, dates are subject to change. Available on 07/04: Faults (2014) Leland Orser, Mary Elizabeth Winstead, Chris Ellis He’s a cash-strapped expert on reversing brainwashing. She’s been sucked …

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Google Launches Hugely Helpful Cloud Console App

Google Launches Hugely Helpful Cloud Console App

Google just launched a new Google Cloud Console mobile app for Android with its iOS counterpart on the way. The app lets you manage your Google Cloud Platform resource from your phone. You can look at your system’s health, view projects, set alerts, and monitor billing and resources. To put this in perspective, Google shares this little scenario: You knew …

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WordPress Has ‘Reinvented’ Its Video Feature

WordPress Has ‘Reinvented’ Its Video Feature

Automattic announced a big update to VideoPress, its service that powers videos on WordPress.com and Jetpack-connected self-hosted WordPress sites. It describes the new generation of VideoPress as “dynamic, responsive, and lightning fast”. “Out of the box, the new VideoPress is lightweight and responsive for beautiful playback on any screen, from smartphones to desktops,” explains Guillermo Rauch on the WordPress blog. …

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Facebook Embraces Bing As App Links Partner

Facebook Embraces Bing As App Links Partner

Facebook announced App Links at its F8 conference last year. It’s an open protocol that enables developers to make deep app content linkable from other apps and services. One app can link to a piece of content from another app, and if the user has both apps installed on their device, that second app will open the content. App Links …

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Twitter Gives Users New Ad Management Access In Mobile Apps

Twitter Gives Users New Ad Management Access In Mobile Apps

Back in February, Facebook launched its Ads Manager app for iOS, which gives advertisers a way to better stay on top of their ads by letting them manage them from their phones. This week, the Android version made its way to the Google Play Store. Twitter is giving users what is essentially its version of this app on both mobile …

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Facebook ‘Today’s Games’ Feature Shows Sports Scores For Your Favorite Teams Alongside Your News Feed

Facebook ‘Today’s Games’ Feature Shows Sports Scores For Your Favorite Teams Alongside Your News Feed

Facebook appears to be testing a new feature that shows users the day’s sports scores for teams they’re interested in. The feature is labeled “Today’s Games” and appears near the top of the page between the section that displays events you’ve been invited to and Trending. Here, it’s showing me the Cincinnati Reds score because I like the team on …

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Facebook Tinkers With Ad-Supported Videos  (With Revenue Share)

Facebook Tinkers With Ad-Supported Videos (With Revenue Share)

This week has seen two major pieces of news related to Facebook’s efforts to give YouTube a run for is money in video advertising. As previously reported, Facebook is giving advertisers an option to pay only when their ads are viewed for at least 10 seconds. On Wednesday, reports emerged that Facebook is running a new “suggested videos” test, which …

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