Mobile Advertising News

Google announced a couple of new targeting options for mobile advertisers today: WiFi targeting, and targeting by mobile operating system version. "To reach users when you know...

New AdWords Conversion Metric for Phone Calls

Google has announced a new conversion tracking metric for AdWords: reporting for calls placed from mobile pages. As mobile usage skyrockets, and smartphone use in particular, this...

Google Mobile Ads Getting +1 Button

Google's mobile display ads are getting +1 buttons, according to a post to the Google Mobile Ads blog, which came through the RSS feeds, but is not live on the actual blog. The...

iPhone vs. Android: The Geographic Battle

Which platform dominates your state? For me, it's iOS. But for most of my relatives it would be Android. Mobile advertising company...

6 Verticals See Triple-Digit Growth in Mobile Advertising

Millennial Media has released its latest monthly SMART report, looking at the mobile advertising landscape. The report looks at the...

Google Adds Multiple Addresses to Mobile Ads with Location Extensions

Google announced that mobile advertisers can now use multiple addresses in local extensions This way, customers can get the right address for businesses with multiple location...

Google: Click-to-Call Ads Can Reduce Costs by 30%, Boost Conversions

Google is talking about how the click-to-call ads it introduced earlier this year are reducing acquisition costs for advertisers. The company...

Google Launches New Mobile Ad Format with Location Extensions

Google has announced a new location extensions ad format with map features. Businesses can feature their locations and phone numbers on an expandable map ad that can appear on m...

Study: Virtual Goods Increase Brand Awareness, Purchase Intent

A new report from Appssavvy claims that "virtual goods may be bringing the largest disruption entertainment, communication and e-comm...

Spending on Rich Media and Social Ads for Mobile on the Rise

Millennial Media has released its latest S.M.A.R.T. (U.S. Scorecard for Mobile Advertising Reach and Targeting) report on how the mo...

AdWords Advertisers Get Click-to-Call from Apps Format

Google has made its click-to-call ad format for mobile apps and mobile website content available for all AdWords advertisers. The feature was...

AdMob Launches SDK, 2 Ad Formats for iPad

AdMob, which was recently acquired by Google, has announced the launch of its i...

Google Completes Acquisition Of AdMob

Google said today it has officially completed its acquisition of AdMob. The Google...

Mobile Ad Report Shows Big Gains for Android, RIM, PSP

Mobile advertising firm Millennial Media has put out a report mobile devices and their impact on advertising. "For the past ye...

Does Apple’s iAd Have the Right Stuff for Mobile Advertising?

This week, among other things, Apple unleashed its new mobile advertising platform called iAd. This is based on the company's...

Tag: Mobile Advertising

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