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Tag: Mobile Advertising

Facebook’s Creative Hub Helps Businesses Make Effective Ads
Facebook has launched Creative Hub, a platform for its mobile advertisers to learn, create and share ad media. Creative Hub is billed as “a new ...
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Facebook’s Audience Network Ad Platform is All About Conversions
Since Facebook’s Audience Network ad platform was launched, they have always been about differentiating themselves from Google Adsense by focusi...
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New Facebook Ad Tools Help Businesses With Global Marketing
Facebook has added a feature within their Lookalike Audiences tool that helps businesses reach target customers in new countries who are similar to th...
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Are You Ready for the New Mobile Gold Rush?
“Are you ready for the new mobile gold rush? Of course you’re not,” said Jim O’Leary, Sr. Manager Mobile Solutions Marketing at Ci...
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How Google Measures Cross-Device Ad Conversions
Google recently conducted a live video hangout discussing cross-device measurement, which is extremely important to advertisers to properly attribute ...
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New YouTube Tools Makes Video Ad Making Easy
YouTube today introduced a suite of tools for business of all sizes to make video ads. At launch, YouTube Director includes three main tools that let&...
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Facebook Will Be All Video In 5 Years
At Fortune‘s Most Powerful Women International Summit in London, Nicola Mendelsohn, VP EMEA at Facebook, predicted that the Facebook newsfeed will b...
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New Facebook Features: Increase In-Store Business & Measure Results
Facebook has announced new features that will help drive more business to brick & mortar store locations while accurately measuring a businesses F...
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PwC: Internet Advertising To Overtake TV Advertising
PwC released their annual Global Entertainment and Media Outlook report, predicting that internet advertising will overtake broadcast advertising by n...
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Instagram Announces New Tools For Business
Taking the lead of its Mother Ship Facebook, Instagram announced some new tools designed to make Instagram a better place for business. Instagram is a...
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Study Looks At Marketer Perceptions of Mobile Ads
The Interactive Advertising Bureau (IAB) released a new study conducted by Ovum looking at over 200 brand marketers and their perceptions of mobile ad...
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How Might Google Change Online Advertising in 2014?
2013 has been quite the year for online advertisers, especially those who rely heavily on Google. During the first half of this year, Google transitio...
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Facebook Launches New Call To Action Options For Mobile App Ads
Facebook has announced some new mobile app ad options to developers to help drive up engagement. The ads let developers make use of seven specific cal...
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What Will Mobile Bring to Consumers and Marketers in 2013?
The mobile landscape is set to change in a big way in 2013, and though some of the coming changes can be predicted, others will provide big (and perha...
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Mobile Ads Could Rake in $11.4 Billion in 2013
A new Gartner report estimates that worldwide mobile advertising revenue could reach $11.4 billion in 2013. That would be greater than an 18% increase...
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Google Gives You A 30-Minute Presentation On Getting Started With AdMob On Android
Google has put out a presentation about getting started on Android with AdMob on its Developers YouTube channel. If you want to monetize your business...
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Online Ad Revenues Reach Historic High
The Interactive Advertising Bureau (IAB) has released a report on Internet ad revenues, which the organization says climbed to an all-time high of $17...
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Opera And Google To Remain BFFs Until 2014
Most major browsers currently available on the market use Google as their default search provider. Mozilla continues to utilize the search engine in F...
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Can Mobile Turn Twitter Into an Ad Platform?
Twitter is very influential in the news world. Stories often break and and new details constantly emerge from the millions of tweets going out every d...
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Google Integrates AdMob With AdWords, Previews New Interface
Google announced today that it is integrating AdMob into AdWords, enabling its over a million AdWords advertisers to run campaigns across over 300,000...
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