Facebook’s Creative Hub Helps Businesses Make Effective Ads

Facebook has launched Creative Hub, a platform for its mobile advertisers to learn, create and share ad media. Creative Hub is billed as “a new way to create mockups for ads, share them with anyone and experience your work as…

Facebook’s Audience Network Ad Platform is All About Conversions

Since Facebook’s Audience Network ad platform was launched, they have always been about differentiating themselves from Google Adsense by focusing more on conversions. Recently, they announced that they would start pricing clicks differently depending on where the ad was placed,…

New Facebook Ad Tools Help Businesses With Global Marketing

Facebook has added a feature within their Lookalike Audiences tool that helps businesses reach target customers in new countries who are similar to their existing ones. With the tool, a business can upload a list of leads or their current…

Are You Ready for the New Mobile Gold Rush?

“Are you ready for the new mobile gold rush? Of course you’re not,” said Jim O’Leary, Sr. Manager Mobile Solutions Marketing at Cisco. “Though truth be told, the pending growth in mobile video may be more like a video tornado…

How Google Measures Cross-Device Ad Conversions

Google recently conducted a live video hangout discussing cross-device measurement, which is extremely important to advertisers to properly attribute which ads are leading to sales. “With the proliferation of mobile devices we all know that user behavior has changed quite…

New YouTube Tools Makes Video Ad Making Easy

YouTube today introduced a suite of tools for business of all sizes to make video ads. At launch, YouTube Director includes three main tools that let’s businesses, especially small businesses, make video ads with a professional look and feel. The…

Facebook Will Be All Video In 5 Years

At Fortune‘s Most Powerful Women International Summit in London, Nicola Mendelsohn, VP EMEA at Facebook, predicted that the Facebook newsfeed will be all video in 5 years. “It will definitely be mobile. It will probably be all video,” Mendelsohn said.…

New Facebook Features: Increase In-Store Business & Measure Results

Facebook has announced new features that will help drive more business to brick & mortar store locations while accurately measuring a businesses Facebook mobile ad campaigns contribution in doing this. New Local Awareness Ads are designed for the small business…

PwC: Internet Advertising To Overtake TV Advertising

PwC released their annual Global Entertainment and Media Outlook report, predicting that internet advertising will overtake broadcast advertising by next year. PwC’s report forecasts media and entertainment industry revenue and ad spending over the next 5 years. By 2020 total…

Instagram Announces New Tools For Business

Taking the lead of its Mother Ship Facebook, Instagram announced some new tools designed to make Instagram a better place for business. Instagram is already being used by many businesses, both small and large, to effectively promote their products and…

Study Looks At Marketer Perceptions of Mobile Ads

The Interactive Advertising Bureau (IAB) released a new study conducted by Ovum looking at over 200 brand marketers and their perceptions of mobile advertising. It found that most (76%) perceive programmatic buying to be an important development in mobile advertising,…

How Might Google Change Online Advertising in 2014?

2013 has been quite the year for online advertisers, especially those who rely heavily on Google. During the first half of this year, Google transitioned its AdWords customers to its Enhanced Campaigns. The new campaign management interface met with a…

Facebook Launches New Call To Action Options For Mobile App Ads

Facebook has announced some new mobile app ad options to developers to help drive up engagement. The ads let developers make use of seven specific call to action choices to include in their apps. These include: Open Link, Use App,…

What Will Mobile Bring to Consumers and Marketers in 2013?

The mobile landscape is set to change in a big way in 2013, and though some of the coming changes can be predicted, others will provide big (and perhaps unwelcome) surprises for both consumers and advertisers. As seen at this…

Mobile Ads Could Rake in $11.4 Billion in 2013

A new Gartner report estimates that worldwide mobile advertising revenue could reach $11.4 billion in 2013. That would be greater than an 18% increase from 2012, which saw $9.6 billion in mobile ad revenue. The analyst also predicts that worldwide…

Google Gives You A 30-Minute Presentation On Getting Started With AdMob On Android

Google has put out a presentation about getting started on Android with AdMob on its Developers YouTube channel. If you want to monetize your business using Google’s mobile platform, it might be worth a half hour of your time. Earlier…

Online Ad Revenues Reach Historic High

The Interactive Advertising Bureau (IAB) has released a report on Internet ad revenues, which the organization says climbed to an all-time high of $17 billion in the first half of 2012. This is, in fact, a 14% year-over-year increase (compared…

Opera And Google To Remain BFFs Until 2014

Most major browsers currently available on the market use Google as their default search provider. Mozilla continues to utilize the search engine in Firefox after announcing an agreement in December that will extend their partnership for at least three more…

Can Mobile Turn Twitter Into an Ad Platform?

Twitter is very influential in the news world. Stories often break and and new details constantly emerge from the millions of tweets going out every day. In the financial world, however, Twitter doesn’t hold a candle to larger social platforms…

Google Integrates AdMob With AdWords, Previews New Interface

Google announced today that it is integrating AdMob into AdWords, enabling its over a million AdWords advertisers to run campaigns across over 300,000 mobile apps running AdMob ads on over 350 million mobile devices. Of course, it can all be…