Facebook has added a feature within their Lookalike Audiences tool that helps businesses reach target customers in new countries who are similar to th...
Google recently conducted a live video hangout discussing cross-device measurement, which is extremely important to advertisers to properly attribute ...
YouTube today introduced a suite of tools for business of all sizes to make video ads. At launch, YouTube Director includes three main tools that let&...
At Fortune‘s Most Powerful Women International Summit in London, Nicola Mendelsohn, VP EMEA at Facebook, predicted that the Facebook newsfeed will b...
PwC released their annual Global Entertainment and Media Outlook report, predicting that internet advertising will overtake broadcast advertising by n...
Taking the lead of its Mother Ship Facebook, Instagram announced some new tools designed to make Instagram a better place for business. Instagram is a...
The Interactive Advertising Bureau (IAB) released a new study conducted by Ovum looking at over 200 brand marketers and their perceptions of mobile ad...
2013 has been quite the year for online advertisers, especially those who rely heavily on Google. During the first half of this year, Google transitio...
Facebook has announced some new mobile app ad options to developers to help drive up engagement. The ads let developers make use of seven specific cal...
The mobile landscape is set to change in a big way in 2013, and though some of the coming changes can be predicted, others will provide big (and perha...
A new Gartner report estimates that worldwide mobile advertising revenue could reach $11.4 billion in 2013. That would be greater than an 18% increase...
Google has put out a presentation about getting started on Android with AdMob on its Developers YouTube channel. If you want to monetize your business...
The Interactive Advertising Bureau (IAB) has released a report on Internet ad revenues, which the organization says climbed to an all-time high of $17...
Most major browsers currently available on the market use Google as their default search provider. Mozilla continues to utilize the search engine in F...
Twitter is very influential in the news world. Stories often break and and new details constantly emerge from the millions of tweets going out every d...
Google announced today that it is integrating AdMob into AdWords, enabling its over a million AdWords advertisers to run campaigns across over 300,000...
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