Facebook has launched Creative Hub, a platform for its mobile advertisers to learn, create and share ad media. Creative Hub is billed as “a new way to create mockups for ads, share them with anyone and experience your work as…
Facebook’s Audience Network Ad Platform is All About Conversions
Since Facebook’s Audience Network ad platform was launched, they have always been about differentiating themselves from Google Adsense by focusing more on conversions. Recently, they announced that they would start pricing clicks differently depending on where the ad was placed,…
New Facebook Ad Tools Help Businesses With Global Marketing
Facebook has added a feature within their Lookalike Audiences tool that helps businesses reach target customers in new countries who are similar to their existing ones. With the tool, a business can upload a list of leads or their current…
Are You Ready for the New Mobile Gold Rush?
“Are you ready for the new mobile gold rush? Of course you’re not,” said Jim O’Leary, Sr. Manager Mobile Solutions Marketing at Cisco. “Though truth be told, the pending growth in mobile video may be more like a video tornado…
How Google Measures Cross-Device Ad Conversions
Google recently conducted a live video hangout discussing cross-device measurement, which is extremely important to advertisers to properly attribute which ads are leading to sales. “With the proliferation of mobile devices we all know that user behavior has changed quite…
New YouTube Tools Makes Video Ad Making Easy
YouTube today introduced a suite of tools for business of all sizes to make video ads. At launch, YouTube Director includes three main tools that let’s businesses, especially small businesses, make video ads with a professional look and feel. The…
Facebook Will Be All Video In 5 Years
At Fortune‘s Most Powerful Women International Summit in London, Nicola Mendelsohn, VP EMEA at Facebook, predicted that the Facebook newsfeed will be all video in 5 years. “It will definitely be mobile. It will probably be all video,” Mendelsohn said.…
New Facebook Features: Increase In-Store Business & Measure Results
Facebook has announced new features that will help drive more business to brick & mortar store locations while accurately measuring a businesses Facebook mobile ad campaigns contribution in doing this. New Local Awareness Ads are designed for the small business…
PwC: Internet Advertising To Overtake TV Advertising
PwC released their annual Global Entertainment and Media Outlook report, predicting that internet advertising will overtake broadcast advertising by next year. PwC’s report forecasts media and entertainment industry revenue and ad spending over the next 5 years. By 2020 total…
Instagram Announces New Tools For Business
Taking the lead of its Mother Ship Facebook, Instagram announced some new tools designed to make Instagram a better place for business. Instagram is already being used by many businesses, both small and large, to effectively promote their products and…