Google Adds Multiple Addresses to Mobile Ads with Location Extensions

Chris CrumSearchNews

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Google announced that mobile advertisers can now use multiple addresses in local extensions This way, customers can get the right address for businesses with multiple locations. 

The feature is available on Google Maps for Mobile versions 4.4 and above on Android devices. 

"Featuring your business location alongside your mobile ad is a powerful method to drive foot traffic and in store sales," says Google Mobile Ads Product Manager Surojit Chatterjee. "For instance, if a potential customer is looking for a wireless communications store like Sprint, an ad within GMM can display all Sprint locations near them. This not only delivers a relevant search experience, but also enables customers to visit the closest and most convenient Sprint store location. 

Mobile Location Extensions


AdWords will display a clickable banner to users with the option to show all locations for the business. This is based on the user's search and location signals. When they click "show all", the map will display just the locations of the business. Some businesses will be able to use their logo as their icon

When a user clicks a location, they'll get more details about the business, like ad text, directions, click to call, and a link to the site. 

As an advertiser, to use the feature, you must be a primary business owner and enable location extensions in Google Places. Campaigns must target iPhone and other "high-end" mobile devices with full mobile browsers. You'll be charged when users click on the website URL or the phone icon.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.