Google announced that it will start letting you link multiple AdWords accounts to Google Analytics all at once in a new effort to make the account linking process more streamlined. As a result, Google says, you’ll have more tightly controlled linking access for each Google Analytics property.

Users will be able to enable bulk AdWords account linking.

“Many Google Analytics users have multiple AdWords accounts,” says Google’s Adam Singer. “Until now, each AdWords account had to be individually linked. The new account linking wizard allows you to select any of the AdWords accounts in which you have Administrative access. The following screenshot shows what the wizard looks like for a user who has access to an AdWords MCC containing many AdWords accounts.”

You can select multiple accounts, and discover unlinked accounts, and link them with the new wizard tool.

“With this launch, linking to AdWords now takes place at the Analytics property level instead of theaccount level,” says Singer. “This is a benefit for those with many properties in a single Analytics account; if you have different teams of people managing each property, you no longer need to give them access to the full Analytics account in order to link to AdWords. Now, you can simply give that team access to only the appropriate property, and they can manage AdWords links. All it takes is property-level Edit permission to create and update AdWords links. This is another Analytics feature enabling large-scale Analytics customers to better control access to their Analytics accounts.”

You’ll find a new linking section in the property column in the admin section. The features are rolling out over the coming weeks.

Image via Google