Pinterest Gives Businesses New Way To Track Pins

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Pinterest announced a new way for businesses to track their pinned links. It is adding support for Google Analytics UTM variables to give businesses a look at their performance in the Google Analytics dashboard.

Pinterest's Jason Costa writes, "Businesses have asked for UTM support on their Pins in the past, so we’re happy to help them see more accurate tracking on Google Analytics."

"If you’re already using Google Analytics, it’s easy to see how your Pins are performing by tagging your Pin links with the correct UTM parameters," he adds. "If you’ve already got UTM tracking on your Pin links, you’ll start to see more activity on your campaign and source tracking on Google Analytics."

On the Pinterest for Business blog, the company also gives some tips on what businesses can learn from TV shows on Pinterest. Pointers include: using humor, using quotes, going "behind-the-scenes," including fans, highlighting products and spaces, offering exclusive content and "sneak peeks," and helping users lived "inspired lives".

They provide some real examples that could give you some ideas to give your Pinterest campaigns a bit of a spark.

Chances are you won't be running any paid campaigns on Pinterest any time soon, as it sounds like they're going to be quite expensive, and geared toward major brands.

A recent study by Shareaholic shows that Pinterest isn't the greatest social channel for engagement on your site after the click, though it does beat our reddit and StumbleUpon.

Image via Pinterest

Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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