Tag: Advertising

What They’re Saying About The Loss of Google Right-Side Ads
You're probably aware that Google recently stopped showing the normal text AdWords ads on the right-side of search results pages on the desktop, which brings the design more in lin...
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Bing Ads Get Social Extensions For Facebook, Twitter, Instagram & Tumblr
Microsoft announced that Bing Ads is now testing social extensions in the U.S. These are a new type of ad extension that advertisers can place under their copy to direct potential...
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Google Analytics 360 Suite Aims to Make Life Easier for Enterprise Marketers
Google announced the Google Analytics 360 Suite, which is comprised of six products (four of which are brand new), and is aimed at enterprise-class marketers. The tools combine...
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Google Gives Game App Developers New Ad Formats, Targeting
At the Games Developers Conference, Google announced some new features for AdWords and AdMob to make it easier for developers to reach the right users and do so at scale. These inc...
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Google Ads Get Scheduled Uploads For Product Inventory
To help businesses ensure they have the right product inventory info in their ads, Google announced that advertisers can now keep customized ads up to dates using scheduled uploads...
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Pinterest Opens Ads Manager to All U.S. Small and Medium-Sized Businesses
Pinterest just announced that it is opening the Pinterest Ads Manager to all small and medium-sized businesses int he U.S. Until now, it's been waitlist-only. "Over the past ye...
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Microsoft Adds New Tracking Parameters for URLs in Bing Ads
Microsoft announced some new tracking parameters for URLs in Bing Ads. There are three new tags - {Campaign}, {AdGroup} and {Network}. Advertisers can add these to their landing p...
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AdWords Gets Bulk IDFA/Advertising ID Upload On Android, iOS
Google announced the launch of bulk IDFA/advertising ID upload for app marketers across Android and iOS. According to the company, this will help advertisers increase customer acti...
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Facebook Updates Atlas Platform With Video Capabilities and More
Facebook announced some updates to its Atlas platform including video ad serving capabilities and new measurement tools, which the company says enable marketers to measure value bo...
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Infographic Shows Facebook and Instagram Ad Specs For 10 Objectives
In the past week or so, Facebook has revealed how many active advertisers it has on both Facebook and Instagram. Facebook has...
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Microsoft Updates Bing Ads Editor With Native Ad Support And More
Microsoft announced the release of Bing Ads Editor version 10.9.1, which includes support for Bing Native Ads, faster ad extension imports, and improved editorial messaging. Ad...
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These Are The Ways Facebook Advertising Is Improving
Globally, Facebook now has 3 million businesses actively advertising. Over 70% of these are from outside the United States. Does Facebook account for a significant port...
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Google Updates AdWords Editor For All Advertisers
Google announced that AdWords Editor 11.3 is now available for all of its advertisers around the world. New to the offering are bulk support for TrueView video campaigns, callo...
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Good News and Bad News For Marketing With Instagram
These days, if you're not marketing on Instagram, you're likely missing out, but at the same time, things aren't as rosy in that department as they once were. For those trying to g...
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LinkedIn Launches Account Targeting For Ads
LinkedIn just announced the launch of Account Targeting, a new way to run account-based marketing campaigns on LinkedIn itself (they recently...
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