Google announced that it is phasing out Flash from ads entirely. As of June 30th, advertisers will no longer be able to upload Flash ads into DoubleClick Campaign Manager, Bid Manager, or AdWords.
Beginning on January 2nd, 2017, Flash ads won’t be able to run through DoubleClick Campaign Manager, DoubleClick Bid Manager, DoubleClick Ad Exchange, or the Google Display Network.
Google has already given advertisers tools to help them build HTML5 ads, and HTML5 will be required as these dates approach.
“Advertisers who currently use display ads built in Flash in their campaigns have several easy ways to navigate the transition, ensuring your creative continues to reach people successfully,” says DoubleClick product manager Karin Hennessy.
Google encourages advertisers to check out this Mobile and HTML5 Overview site, which features Google Web Designer, AdWords Ready Ad Gallery, and DoubleClick Studio Layouts. These are considered “HTML5 authoring or plug-and-play solutions”.
In other “death of Flash” news, Adobe launched Animate CC, killing off the Flash Professional name.
Image via Google