Twitter announced a new video ad offering called First View. This enables marketers to reach Twitter audiences as soon as they open the service.
“Each day, millions of people come to Twitter to engage in conversations about their passions and every topic of interest that continually shapes culture,” says Twitter revenue product manager. “At the same time, marketers come to Twitter to reach this live, premium audience through Promoted Trends and Promoted Moments, creating significant brand moments for their product launches, event sponsorships, and film premieres. Now, with First View, marketers can scale their efforts even further.”
“First View helps marketers achieve significant audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period,” adds Rao. “When users first visit the Twitter app or log in to twitter.com, the top ad slot in the timelines will be a Promoted Video from that brand. Now, marketers can tell a powerful visual story across the Twitter audience.”
First View is rolling out gradually to managed clients in the U.S. Twitter plans to expand it globally in the coming months.
Images via Twitter