Instagram announced that it’s now testing video view counts, which it expects to roll out to all users over the coming weeks.
This will also extend to ads.
“This is a long requested feature in our community and video views help share the depth of engagement videos receive,” a spokesperson for the company tells WebProNews.
The counts will appear beneath videos. It’s considered a view when the user has seen it for at least three seconds. According to Facebook and Nielsen, up to 47% of the value in a video campaign is delivered in the first three seconds.
![](https://i0.wp.com/40.media.tumblr.com/6edccb5e6eb2b59287773832dbc1e422/tumblr_inline_o2cjrbnanX1tayze1_540.jpg?resize=540%2C464)
You can see likes on videos by tapping views.
“We believe views are the most relevant way to measure people engaging with video, and it’s a widely expected metric,” the spokesperson says.
Instagram says this is just the first of “many” ways users will see video on the service get better this year.
Images via Instagram