Twitter ad chief Matt Derella is at Advertising Week in New York City spreading the message that Twitter video advertising is the best platform to reach valuable audiences when they are most receptive.
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Articles for CMOs
How Mobile is Changing Marketing by Creating Value
At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce, and Susan Prescott, Vice President Product Marketing at Apple discussed how mobile is changing the world of marketing.
SEO 2018 is All About Branded Search Queries
SEO pioneer and Moz co-founder Rand Fishkin was recently asked about the future of SEO and how SEO agencies and marketers should adjust to these changes.
Go Where Your Customers Are… the Mobile Phone
At the recent Social Media Day Jacksonville 2018 conference, Carlos Gil, founder of Gil Media Company, spoke about current social media marketing strategies.
7 Pinterest Marketing Tools You Should Be Using in 2018
Every year, millions of new websites are launched, and they’re directly or indirectly competing for the same visitors you are. That makes driving traffic your website, increasingly more difficult.
Can’t Tell if Your Social Media Campaign is Really Working? Here’s What You Need to Know
The number of companies integrating social media into their marketing campaigns has been growing steadily…
Machine Learning and It’s Impact on Search
The terms machine learning (ML) and artificial intelligence (AI) have been cropping up more often…
Adobe Tapping Experience to Empower Enterprise Marketers
With the inspirational mantra “Make Experience Your Business” and the goal of reshaping digital marketing…
Pinterest Grows to 150 Million Users, Up 50 Million in Last Year
Pinterest continues to grow in popularity, having gone from 100 Million monthly users in September…
Data is Marketing Gold
“Half the money I spend on advertising is wasted; the trouble is I don’t know…