CMOTrends

Articles for CMOs

Can't Tell if Your Social Media Campaign is Really Working? Here's What You Need to Know
Can’t Tell if Your Social Media Campaign is Really Working? Here’s What You Need to Know

The number of companies integrating social media into their marketing campaigns has been growing steadily…

Machine Learning and It's Impact on Search
Machine Learning and It’s Impact on Search

The terms machine learning (ML) and artificial intelligence (AI) have been cropping up more often…

Adobe Tapping Experience to Empower Enterprise Marketers
Adobe Tapping Experience to Empower Enterprise Marketers

With the inspirational mantra “Make Experience Your Business” and the goal of reshaping digital marketing…

Pinterest Grows to 150 Million Users, Up 50 Million in Last Year
Pinterest Grows to 150 Million Users, Up 50 Million in Last Year

Pinterest continues to grow in popularity, having gone from 100 Million monthly users in September…

Data is Marketing Gold
Data is Marketing Gold

“Half the money I spend on advertising is wasted; the trouble is I don’t know…

Virtual Reality to Change Marketing
Virtual Reality to Change Marketing

Virtual Reality is in its infancy but will very shortly have a major impact on…

Survey Finds 1/3 of Companies Not Satisfied with Digital Employees
Survey Finds 1/3 of Companies Not Satisfied with Digital Employees

Accenture has a new report out called Organizing for Digital Success, which is based on…

Twitter On How To Monetize Your Mobile App
Twitter On How To Monetize Your Mobile App

Last month, Twitter announced the launch of a new “playbook” for app developers. It includes…

Paid Search Growth Slows to a Crawl
Paid Search Growth Slows to a Crawl

Adobe just released its Q4 2015 Digital Advertising Report looking at data for Q4 2014…

Will These Make Twitter Marketing More Effective?
Will These Make Twitter Marketing More Effective?

Twitter recently introduced a new ad format that encourages users to tweet about brands and…

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