CMOTrends

Back in May, Facebook announced its Instant Articles initiative – basically a program to get major publications like the New York Times, NBC News, and The Atlantic...

Should Your Business Use Meerkat or Periscope?

Much has been made about the battle between new social live-streaming services Meerkat and Periscope, the latter of which is owned by Twitter. Meerkat gained a lot of early buzz at...

Google Wallet Expanding As Checkout Option

Google Wallet is growing as a payment option as it has now been adopted by both Dunkin' Donuts and Seamless, which have integrated it into their checkout experiences for Android us...

Using Personalized Data Critical To Brand Loyalty

As more consumer data is available to brands than ever before, you might think that brands would be able to capitalize on this, and know their customers better than they know thems...

Facebook To Become Better For Selling Products

Facebook is making quite a few moves, which point to the social network becoming a better place for people, businesses, and websites to sell products. The latest piece of news invo...

A Clearer Look At Mobile Ad Viewability

The subject of ad viewability continues to be a contentious one throughout the industry, and many are simply confused by various elements of the debate, and rightfully so. It's pre...

Lacey Spears: Guilty of Murdering Five-Year-Old Son, Poisoned Him With Salt

Lacey Spears has been found guilty of murder in the 2014 death of her five-year-old son Garnett. She poisoned the little boy to death with salt. According to a report from...

Ad Viewability Contention Rages On

If there's one hot topic in online advertising in 2015, it's viewability. It's causing a lot of disagreements between advertisers and publishers, and it's the subject of a great de...

Facebook Releases New Product Ads

Facebook announced new product ads designed to help businesses promote multiple products or their whole product catalogs. The ads are shown across devices....

GoDaddy Announces ‘Unpredictable’ Super Bowl Ad

GoDaddy, a company known almost as much for its Super Bowl ads as its actual services, announced that it will be appearing in a spot during the Super Bowl yet again in 2015. Wh...

Apple Opens iAd Access To Ad Tech Companies

Apple announced it is providing access to its 250,000 apps in over 100 countries to demand-side-platforms and ad tech companies for programmatic ad buying. Participating partne...

Facebook Has A CMO For The First Time (And He Comes From Google)

Facebook now has its first-ever chief marketing officer, and it just happens to be an executive which the company has lured away from Google. Gary Briggs went over to Google when t...

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