Everything you do in the company drives you toward the vision and the mission of the brand and the company itself, says Jan Bednar, Founder & CEO of ShipMonk. We really see with our customers that once they like our brand and they see what we are doing they become part of it.
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Articles for CMOs
6 Ways to Achieve Great Employee and Customer Engagement
There are six things that you need to think about with employee engagement and customer engagement says Andrew McMillan, a renowned customer experience expert based in the U.K. “The most important thing is what you do for each other is actually what you do for customers.”
Airbnb CEO: Travel As We Knew It Is Over
One trend that is going to happen is that travel as we knew it is over, say Airbnb CEO Brian Chesky. It doesn’t mean travel is over, just the travel we knew is over… and it’s never coming back. It’s just not.
We Are An Experience-Driven Company, Says Chewy CEO
“Last year we sent about 50,000 pet portraits to our customers,” says Chew CEO Sumit Singh. “We’re an experience-driven company. This is not a cost. This is an engagement mechanism.We think of this as an experience building. We have 90 percent re-ups (of our subscriptions). Our customers love engaging with us.”
How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing
We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of it. We realized that what we had was a pretty scalable solution to help brands get to that nirvana of a single view of the customer.
Without AI, Real-Time Personalization Would Not Be Possible
“How do we shorten the space between a signal that we get, say in behavioral…
We’re Offering Technology-Driven Virtual Banking, Says WeLab CEO
“We got our virtual banking license in April,” says WeLab CEO Simon Loong. “These are very exciting times. Traditional banks have their own way of doing things, but what we’re looking at is how do we look at offering technology-driven banking through innovation and technology?”
Apple Will Allow Push Notification Advertising
iPhone and iPad users may soon be receiving advertising via push notifications, according to Apple’s latest App Store review guidelines.
There Is No Aspect of Healthcare That Is Not Being Transformed Digitally, Says AMA Chief Experience Officer
“A lot of times it’s better to think about (digital transformation) in retrospect after you’ve gotten something done, but the digital platform is essential in helping you achieve your business objectives, and that’s really what it boils down to,” says AMA Chief Experience Officer Todd Unger.