“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
Verizon has added another city to its 5G map, rolling out 5G Ultra Wideband in parts of San Jose.
The DOJ is asking a federal judge to overturn California’s net neutrality law, arguing that federal law should take precedence.
After teasing a major network announcement Monday, T-Mobile has announced a world first: a standalone nationwide 5G network.
There are six things that you need to think about with employee engagement and customer engagement says Andrew McMillan, a renowned customer experience expert based in the U.K. “The most important thing is what you do for each other is actually what you do for customers.”
It appears Google’s efforts to prevent an investigation into its Fitbit acquisition have been unsuccessful, with the EU ready to launch a full antitrust probe.
Just twenty short months after SAP announced their intention of acquiring Qualtrics for $8 billion just prior to their IPO SAP is taking Qualtrics public.
KFC has announced it will begin using 3D bioprinting technology to create lab-grown chicken nuggets this fall in Russia.