Shantanu Narayen, Chairman and CEO of Adobe, discusses how the pandemic has created another “inflection point” in the move toward digital transformation.
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Articles about improving customer experience
Accenture CEO: Once In An Era Replatforming Of Global Business
Julie Sweet, CEO of Accenture, discusses how the company is investing in helping businesses “replatform” in the cloud.
Box CEO: Digital Selling Helping Tech Firms Prosper
Box CEO Aaron Levie says tech companies have discovered that it’s more effective for them to sell remotely using all of the technologies they have developed rather than relying so much on physical meetings.
Box CEO: All Hands On Deck With Digital Transformation
Aaron Levie, CEO of Box, discusses the company’s continued growth and progress in supporting customers with their push toward digital transformation.
Airbnb CEO: Every Crisis Should Lead To A New Point Of Innovation
We said every single opportunity is a moment where we have to pivot and move fast says Airbnb CEO Brian Chesky. Not only are we going to get through this but every one of these crises is going to lead to a new point of innovation.
Cloud Is The Big Winner Of Work From Home Trend
Cloud, in general, has been a big winner as a result of the work-from-home trend says Five9 CEO Rowan Trollope. We’re one of those companies that have done well. AT&T was last quarter and then another big partner this quarter with CDW.
There Are No People In Headquarters Right Now, Says Cisco CEO
We have a significant business that is related to corporate headquarter facilities and there are no people in those headquarters right now says Cisco CEO Chuck Robbins.
COVID Accelerated Digital Transformation, Says DocuSign CEO
We have seen significant acceleration since the COVID-19 pandemic, says DocuSign CEO Dan Springer. A significant portion of that (increase) was due to increase use cases from customers driving that digital transformation faster with services like DocuSign.
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”