Space pioneer Elon Musk says that becoming a multi-planet species is fundamentally important to ensuring the long-term survival of life as we know it.
- Marketing Strategies
We Are Never Going To See A Return To The Old New York
Entrepreneur James Altucher says that New York City is dead forever. He says the forced business closures have permanently altered how business is done making it unnecessary for employees to remain in the city.
Everything You Do is The Brand, Says ShipMonk CEO
Everything you do in the company drives you toward the vision and the mission of the brand and the company itself, says Jan Bednar, Founder & CEO of ShipMonk. We really see with our customers that once they like our brand and they see what we are doing they become part of it.
How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing
We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of it. We realized that what we had was a pretty scalable solution to help brands get to that nirvana of a single view of the customer.
Online Ads Gaining Traction Amid Pandemic
Research shows that ads are gaining traction as more people are working online and relying on the internet for all aspects of life.
How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team
Jonathan Rowe, Chief Marketing Officer at nCino, says that taking in data on sales prospects and making it available to salespeople can drive results: “When you are bringing all of the data into one real-time place, then you can start empowering salespeople to use the data. You can track your customer journeys in real-time.”
Spotify Ignores Basic Security Rules, Sends USB Drives to Journalists
In another case of “what were they thinking,” Spotify sent journalists USB drives with a…
Apple, Amazon, Google and Zigbee Alliance Partner to Establish Smart Home Device Open Standard
Apple announced today that it is working with Amazon, Google and the Zigbee Alliance to…
Echo Becomes the First Non-Apple Device to Support Apple Podcasts
Starting Friday, Amazon Echo has become the first device aside from Apple’s HomePod to offer…
How to Build a Content Marketing Strategy (And Stick to It)
The first step to developing a content marketing strategy is to determine your company’s objective. In other words, you’ll need to have an end goal.
Disney Takes a Playbook Out of Digitally Native Companies
“All of a sudden people are realizing that Disney is going to take the advantages that they have, content that nobody else has, moats that give them actual real leverage in the negotiations, and then they’re going to actually take a playbook out of these more digitally native companies,” says Sean Ammirati of Birchmere Ventures.”