Joe Rogan
Spotify Scores Joe Rogan Experience Exclusive

Spotify has scored a major win over competitors, securing an exclusive deal with Joe Rogan.

How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing - Matthew Biboud-Lubeck
How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing

We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of it. We realized that what we had was a pretty scalable solution to help brands get to that nirvana of a single view of the customer.

Digital Marketing - Image by Photo Mix
Online Ads Gaining Traction Amid Pandemic

Research shows that ads are gaining traction as more people are working online and relying on the internet for all aspects of life.

Ecommerce - Image by StockSnap
Ecommerce Ad Spending Doubles As a Result of Coronavirus

While some industries may be reeling from the coronavirus pandemic, ecommerce ad spending is experiencing a boon.

How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team

Jonathan Rowe, Chief Marketing Officer at nCino, says that taking in data on sales prospects and making it available to salespeople can drive results: “When you are bringing all of the data into one real-time place, then you can start empowering salespeople to use the data. You can track your customer journeys in real-time.”

USB Drive
Spotify Ignores Basic Security Rules, Sends USB Drives to Journalists

In another case of “what were they thinking,” Spotify sent journalists USB drives with a…

Amazon Echo
Apple, Amazon, Google and Zigbee Alliance Partner to Establish Smart Home Device Open Standard

Apple announced today that it is working with Amazon, Google and the Zigbee Alliance to…

Amazon Echo
Echo Becomes the First Non-Apple Device to Support Apple Podcasts

Starting Friday, Amazon Echo has become the first device aside from Apple’s HomePod to offer…

Neil Patel’s Content Marketing Strategies for 2019

In 2019, you need to think differently about your content marketing strategies. Google has so much content on the same topics that it’s difficult for average content to rank. You need to constantly create new fresh content that is unique.

How to Build a Content Marketing Strategy (And Stick to It)

The first step to developing a content marketing strategy is to determine your company’s objective. In other words, you’ll need to have an end goal.