Foursquare announced a new product called Attribution Powered by Foursquare to measure the conversion of media spend into visits to brick and mortar locations. The tool is designed...
Going forward, Google will reportedly no longer show ads on the right side of its search results as it has done as long as AdWords has been a thing. Once a global roll-out is compl...
Yahoo dropped a bunch of native advertising stats from Gemini for 2015, particularly in third-party mobile apps.
All Gemini mobile ads are native, while half of its desktop ads...
Google announced that over the coming weeks, it will roll out campaign drafts and experiments in AdWords to help advertisers test changes to campaigns, measure results, and apply t...
Microsoft announced some new features for its Bing Ads iOS and Android apps. These include a visualization for Share of Voice, a way to understand how competitive you are using Qua...
We're not even half way through February yet, and already it's been a major month for Instagram in terms of what businesses and marketers can get out of it. There have been four s...
Google announced that it has made some changes to the workflow in AdWords to make it easier to set up automated bidding. Specifically, they're adding the ability to create or add i...
Marchex announced a new integration with DoubleClick Search to deliver better return on ad spend for search marketers that rely on inbound phone calls to drive revenue. According t...
Facebook just announced some new features for video ads aimed at helping advertisers better communicate their messages and capture viewers' attention. These include automated capti...
Oracle announced on Monday that it has signed an agreement to acquire cloud-based big data platform BlueKai, which offers a solution for personalizing marketing campaigns.
Acco...
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