Yahoo Infographic Gives A Bunch of Native Advertising Stats

Yahoo dropped a bunch of native advertising stats from Gemini for 2015, particularly in third-party mobile apps. All Gemini mobile ads are native, while half of its desktop ads are. According to the company, December saw over 200 billion Gemini native ad requests on third party mobile apps, accounting for over half of Gemini’s display […]

Yahoo Infographic Gives A Bunch of Native Advertising Stats

Written by Chris Crum

Friday, February 19, 2016

Yahoo dropped a bunch of native advertising stats from Gemini for 2015, particularly in third-party mobile apps.

All Gemini mobile ads are native, while half of its desktop ads are. According to the company, December saw over 200 billion Gemini native ad requests on third party mobile apps, accounting for over half of Gemini’s display impressions.

You can dig into more below.