Instagram announced that it has over 200,000 advertisers with 75% of them outside of the U.S. The company says this includes businesses of all sizes in over 200 countries.
It’s not a bad start considering that Instagram only opened up ads to all businesses this past fall.
“Instagram is a place where people come to be inspired and discover things they care about, and that includes content from businesses,” a spokesperson said in an email. “In fact, 60% of Instagrammers say they learn about products and services on Instagram and 75% say they take action after being inspired by an Instagram post—like visiting a website, searching, shopping for or telling a friend.”
Instagram considers itself a “home for small businesses”.
“It’s not just major brands that are seeing success on Instagram,” the company says in a blog post. “PetLove, an online store for pet products based in Brazil, wanted to increase downloads of its mobile app. After seeing success with Facebook ads, they ran a mobile app install ad on Instagram using the same targeting as their Facebook campaigns. After the campaign ended, PetLove saw a 30% lower cost per install compared to other digital channels.”
Read about some of the recent marketing improvements Instagram has made here.
Images via Instagram