OTT Marketing Juggernauts Have Arrived, Says Needham's Laura Martin
The Over-the-Top Marketing Juggernauts Have Arrived

Bundling is a smart idea and free services feel like a better value. I think what we are going to get for the first time in over-the-top is the marketing juggernauts have arrived. Guys who market things for a living. This is what Disney does better than any company in the media space.

How Non-Amazon Retailers “Leaned Into” Prime Day To Increase Sales - Salesforce Execs Explain
How Non-Amazon Retailers “Leaned Into” Prime Day To Increase Sales

“Retailers and brands took advantage of the buzz, the demand, the awareness, that Amazon has created and really rode that wave for great growth,” says Rob Garf, VP of Industry Strategy and Insights for Salesforce. “Retailers didn’t just ignore Prime Day, but they leaned into it.”

Uber CEO Dara Khosrowshahi: We Expect This Business To Be Very Profitable at Maturity
Uber CEO: We Expect This Business To Be Very Profitable

“Not only do we expect to hit cashflow break-even, but we expect this business to be very profitable at maturity,” say Uber CEO Dara Khosrowshahi. “I think that going forward our spending declines as a percent of revenue. So when you’re growing trips 35 percent year on year your spending is going to increase.”

Our Machine Learning Platform Helps Brands Retain Their Customers, Says Medallia CEO Leslie Stretch
Our Machine Learning Platform Helps Brands Retain Their Customers, Says Medallia CEO

“We’re a platform that helps some of the biggest brands in the world really understand their customers in live time and communicate with them while they’re in an experience,” says Medallia CEO Leslie Stretch. This helps them retain their customer and perhaps sell them another experience. It’s this machine learning platform that does that.”

Salesforce Commerce Page Designer Creates Experiences With Clicks Not Code - Mike Micucci
Salesforce Commerce Page Designer – Creates Experiences With Clicks Not Code

“We have something brand-new we call the Commerce Page Designer,” says Mike Micucci, CommerceCloud CEO…

EmployeeXM - The “Coolest” and “Most Sophisticated” Employee Experience Product - Qualtrics CEO & Co-Founder Ryan Smith
EmployeeXM – The “Coolest” and “Most Sophisticated” Employee Experience Product

“There’s a gap between what they think is happening and really what’s going on,” says…

Amazon’s Jeff Bezos: We Need To Have Billion Dollar Scale Failures
Jeff Bezos: We Need To Have Billion Dollar Scale Failures

“At Amazon, we still take risks all the time,” says Amazon CEO Jeff Bezos. “Our failures have to grow with the company. We need big failures if we are going to be moving the needle. We need to have billion dollar scale failures. If we are not, we are not swinging hard enough.”

Drift CEO David Cancel
The Power is Going From Companies To Consumers, Says Drift CEO

“The most important thing for us and the reason we exist is that all the power is going to all of us, the buyers and consumers,” says Drift CEO David Cancel. “It’s going from companies to consumer buyers. We (as consumers) dictate everything now so every company in the world has to modify how they sell and service to make us happy.”

Yext Delivers a New Paradigm in Search, Says CEO

“Search has changed,” says Howard Lerman, CEO of Yext. “It used to all be about websites where you’d type in a keyword and you get ten blue links back on a page. Today, when you search you just get an answer. The companies that put answers out there from them are the ones that are going to win in this massive paradigm shift.”

Text Conversations Build Customer Relationships, Says Twilio CEO Jeff Lawson
Text Conversations Build Customer Relationships, Says Twilio CEO

We are starting to see companies where not only can they text you but you can text them, says Twilio CEO Jeff Lawson. That’s the nature of a conversation. That’s how you build relationships over time. It’s two way. The leading companies are figuring this out.