Bing Shopping campaigns have been available in the U.S. since last summer (after a months-long beta period earlier last year). Bing Shopping has now launched in the UK as the latest addition to the Bing product suite in the region.

According to the company, 80% of shoppers research products online before they decide to buy, and Bing Shopping aims to help merchants manage and organize product ads to accommodate them.

“Bing Shopping is a simple way to organise, manage, bid, and report on product ads,” says Simone Schuurer. “We’ve created Bing Shopping to provide marketers with greater control over campaigns and a higher degree of granularity, offering the ability to delve into the analysis of budget, spend and resultant engagement.”

“Recent research suggests that search is now the number one in-store companion for shoppers, so for advertisers targeting at this optimal moment, it is crucial to monitor and manage the impact of these targeted campaigns,” she ads. “This is where Bing Shopping helps to generate actionable and real-time insight into campaign performance, allowing managers the opportunity to continuously review their data.”

Bing points to a study from GE Capital and one from the Consumer Electronics Association looking at consumer shopping habits to encourage advertisers to take advantage of Bing Shopping. Information on getting started for those in the UK is available here.

Image via Bing