Microsoft Unveils The Bing Network

Chris CrumEnterpriseMarketingNews, Marketing & Advertising

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The Yahoo Bing Network is no more, and Microsoft has now introduced simply The Bing Network.

As you may recall, last year, Microsoft and Yahoo announced some major changes to their search and advertising partnership. This is a result of that reduced (but still existent) relationship.

Microsoft's Stephen Sirich says in a blog post:

At Bing, we’re building a platform that gives people “knowledge for doing” in a more natural, predictive and personal way. It’s the intelligence that spans not just across Microsoft products but across platforms and across partners. Bing Network connects you to the moments that matter by being in the products people use every day.

With the transition of all U.S. accounts (and with them, people and account management) from Yahoo to Bing, the Bing Network also represents an expanded network of partners, including AOL, Wall Street Journal and more, adding more searches and clicks to the network every day.

Bing's growth has been on the rise in recent months.

According to the company, the Bing Network includes 60 million searchers that can only be found there. A quarter of its clicks are exclusive to the Bing Network, including unique searches versus Google, it says.

It also counts the growth of Windows 10 and syndication partnerships with AOL, GumTree, The Wall Street Journal, and Infospace among its assets. Windows 10 is reported to be installed on about 200 million devices.

You can read more about what Sirich has to say about the Bing Network here.

Image via Bing (YouTube)

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.