Data - Image by Gerd Altmann
Sweden’s Largest Insurer Leaked Private Data to Tech Firms

Sweden’s largest insurer, Folksam, has admitted to accidentally leaking the private data of one million of its customers to tech firms.

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Twilio Acquiring Customer Data Company Segment

Twilio has announced it is acquiring Segment, a leading customer data platform.

Splunk CEO Doug Merritt: Every Company Needs A Data Czar
Splunk CEO: Every Company Needs A Data Czar

Doug Merritt, CEO of Splunk, discusses how big data has spurred the need for every enterprise company is ultimately going to need a Data Czar.

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”

How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing - Matthew Biboud-Lubeck
How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing

We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of it. We realized that what we had was a pretty scalable solution to help brands get to that nirvana of a single view of the customer.

Twitter Disables User Control of Advertising Data

Twitter took a big step backward in its efforts to protect user privacy, eliminating user control over data used for advertising.

New Mexico AG Hector Balderas
Google Sued For Collecting Children’s Personal Data

Google is facing yet another privacy-related issue, with New Mexico Attorney General Hector Balderas suing the company for collecting children’s personal data.

TrueDialog Database With Tens of Millions of Texts Left Exposed Online

According to researchers at privacy firm vpnMentor, millions of Americans’ data is at risk following…

DataWallet Puts You In Charge of Your Data, Says DataWallet CEO Serafin Lion Engel.
DataWallet Puts You In Charge of Your Data, Says CEO

DataWallet is basically a digital wallet that holds all of your personal data, says DataWallet CEO Serafin Lion Engel. If Twitter was to give you a DataWallet you would see exactly all of the data that you create on Twitter. At the end of the day what DataWallet does is put you in control of your data.

Neil Patel’s Content Marketing Strategies for 2019

In 2019, you need to think differently about your content marketing strategies. Google has so much content on the same topics that it’s difficult for average content to rank. You need to constantly create new fresh content that is unique.