How to Build a Content Marketing Strategy (And Stick to It)

The first step to developing a content marketing strategy is to determine your company’s objective. In other words, you’ll need to have an end goal.

Amit Walia, President, Products & Marketing at Informatica
Without Data, There is No Great AI, Says Informatica Exec

“Without data, there’s no great AI, says Amit Walia, President, Products & Marketing at Informatica. “Now that AI is really becoming pervasive and at scale, you really need to give it relevant good contextual data. We see that happening a lot in the world of enterprise. AI is a part of everything that we do in data.”

ThirdLove Leveraging Data and Tech to Successfully Compete With Victoria’s Secret

How does a startup compete with a huge brand like Victoria’s Secret which by some accounts has nearly a 50 percent market share? By being different and utilizing technology and data.

Search Marketers Should Reframe Around Precision Marketing

If you are just starting your career as a search marketer, Amanda Richman, CEO of Wavemaker which is the second largest media agency network in the world, says that you should “reframe it around precision marketing instead of search.”

4 Inbound Marketing Tactics to Use for Your B2B Company

According to a new study by the Pew Research Center, eight out of 10 Americans now shop online. This means that the traditional ways of marketing—cold calls, trade shows, TV, radio—are not as effective as they used to be.

4 Snapchat Marketing Tips to Help You Rise Above Your Competition

Compared to the larger social media platforms like Facebook and Twitter, Snapchat is a bit like The Little Engine That Could.

How to Define Buyer Persona for More Successful Marketing

Do you really know who your customers are? You might believe your product is popular among millennials when in reality your main consumers are 50-year-old housewives.

How Mattel Optimizes Marketing on Walmart.com

How do you deliver the high conversion rates that Walmart and Mattel expect? If you don’t have the fundamentals down no campaign is going to be successful.

Have You Tried ‘Doctor Fork’ Pizza Yet? Google Pushes Fake Food Ads in Marketing Experiment

The company created a fake pizza brand, “Doctor Fork,” as a way to challenge conventional marketing strategies and see how far they could push the advertising envelope.

Benefits of Adding In-App Advertising to Your Marketing Strategy

Digital marketing strategies, like geo-targeting, are still important but brands and marketers believe that in-app advertising is the way forward. As a matter of fact, it has been estimated that global in-app revenue will reach $189 billion by 2020.