Blockchain: How Will it Impact Digital Marketing?

The marketing industry generates billions of dollars every year. After all, every company needs ads…

Does Influencer Marketing Really Work? Here’s What You Should Know

Companies have to fight tooth and nail to get their message across these days. And…

7 Tips in Choosing the Right Digital Marketing Agency

Digital marketing might have already passed its peak and is currently on the downslide. In…

5 Ways Data Visualization Benefits Your Business in 2017

The challenge for businesses is how to interpret and break down big data in a…

5 Digital Marketing Trends You Should Be Paying Attention to in 2017

When it comes to digital marketing, content is still king. Content marketing comprised 20.3% of…

How to Use In-Store Behavioral Data to Increase Sales

We all know that online shopping behavior is tracked in order to increase sales, but…

Facebook Seeks To Be the World’s Largest Marketing Platform

Facebook sees a huge opportunity to become the marketing platform of record for businesses seeking…

New Facebook Ad Tools Help Businesses With Global Marketing

Facebook has added a feature within their Lookalike Audiences tool that helps businesses reach target…

WhatsApp Begins Sharing Data with Facebook

In a reversal of previous pledges, WhatsApp is going to begin sharing data with Facebook…

Data is Marketing Gold

“Half the money I spend on advertising is wasted; the trouble is I don’t know…