Following reports Verizon was exploring a sale of Yahoo and AOL, its Verizon Media business is being sold to Apollo Funds.
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Facebook and Instagram Try to Scare iOS Users Into Accepting Tracking
Facebook and Instagram are resorting to scare tactics to convince iOS users to allow the companies to track them.
Alphabet Scores Big on Google Ad Revenue
Alphabet released its latest results, reporting a strong quarter on rebounding ad revenue for Google.
Retailers Should Focus On The Last Mile, Says Justuno CEO
Brand growth expert Austin Brawner of Ecommerce Influence interviewed Justuno CEO Erik Christiansen about conversion optimization
Microsoft Blocks 300,000 Advertising Accounts In 2020
Microsoft Advertising has released its 2020 year-in-review report, giving a glimpse of the state of online advertising.
Stitch Fix CEO Says Localization and Brand Marketing are Key
Stitch Fix founder and CEO Katrina Lake says that “we are still early in the journey but have learned a lot in the last couple of years on the marketing front.”
Sweden’s Largest Insurer Leaked Private Data to Tech Firms
Sweden’s largest insurer, Folksam, has admitted to accidentally leaking the private data of one million of its customers to tech firms.
Twilio Acquiring Customer Data Company Segment
Twilio has announced it is acquiring Segment, a leading customer data platform.
Splunk CEO: Every Company Needs A Data Czar
Doug Merritt, CEO of Splunk, discusses how big data has spurred the need for every enterprise company is ultimately going to need a Data Czar.
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”