We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of it. We realized that what we had was a pretty scalable solution to help brands get to that nirvana of a single view of the customer.
Twitter took a big step backward in its efforts to protect user privacy, eliminating user control over data used for advertising.
Google is facing yet another privacy-related issue, with New Mexico Attorney General Hector Balderas suing the company for collecting children’s personal data.
According to researchers at privacy firm vpnMentor, millions of Americans’ data is at risk following…
DataWallet is basically a digital wallet that holds all of your personal data, says DataWallet CEO Serafin Lion Engel. If Twitter was to give you a DataWallet you would see exactly all of the data that you create on Twitter. At the end of the day what DataWallet does is put you in control of your data.
The first step to developing a content marketing strategy is to determine your company’s objective. In other words, you’ll need to have an end goal.
“Without data, there’s no great AI, says Amit Walia, President, Products & Marketing at Informatica. “Now that AI is really becoming pervasive and at scale, you really need to give it relevant good contextual data. We see that happening a lot in the world of enterprise. AI is a part of everything that we do in data.”
How does a startup compete with a huge brand like Victoria’s Secret which by some accounts has nearly a 50 percent market share? By being different and utilizing technology and data.
If you are just starting your career as a search marketer, Amanda Richman, CEO of Wavemaker which is the second largest media agency network in the world, says that you should “reframe it around precision marketing instead of search.”