DataWallet is basically a digital wallet that holds all of your personal data, says DataWallet CEO Serafin Lion Engel. If Twitter was to give you a DataWallet you would see exactly all of the data that you create on Twitter. At the end of the day what DataWallet does is put you in control of your data.
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Neil Patel’s Content Marketing Strategies for 2019
In 2019, you need to think differently about your content marketing strategies. Google has so much content on the same topics that it’s difficult for average content to rank. You need to constantly create new fresh content that is unique.
How to Build a Content Marketing Strategy (And Stick to It)
The first step to developing a content marketing strategy is to determine your company’s objective. In other words, you’ll need to have an end goal.
Without Data, There is No Great AI, Says Informatica Exec
“Without data, there’s no great AI, says Amit Walia, President, Products & Marketing at Informatica. “Now that AI is really becoming pervasive and at scale, you really need to give it relevant good contextual data. We see that happening a lot in the world of enterprise. AI is a part of everything that we do in data.”
ThirdLove Leveraging Data and Tech to Successfully Compete With Victoria’s Secret
How does a startup compete with a huge brand like Victoria’s Secret which by some accounts has nearly a 50 percent market share? By being different and utilizing technology and data.
Search Marketers Should Reframe Around Precision Marketing
If you are just starting your career as a search marketer, Amanda Richman, CEO of Wavemaker which is the second largest media agency network in the world, says that you should “reframe it around precision marketing instead of search.”
4 Inbound Marketing Tactics to Use for Your B2B Company
According to a new study by the Pew Research Center, eight out of 10 Americans now shop online. This means that the traditional ways of marketing—cold calls, trade shows, TV, radio—are not as effective as they used to be.
4 Snapchat Marketing Tips to Help You Rise Above Your Competition
Compared to the larger social media platforms like Facebook and Twitter, Snapchat is a bit like The Little Engine That Could.
How to Define Buyer Persona for More Successful Marketing
Do you really know who your customers are? You might believe your product is popular among millennials when in reality your main consumers are 50-year-old housewives.
How Mattel Optimizes Marketing on Walmart.com
How do you deliver the high conversion rates that Walmart and Mattel expect? If you don’t have the fundamentals down no campaign is going to be successful.