DataDrivenMarketingPro

4G Data Use to Overtake 3G Worldwide by 2016
Mobile providers in the U.S. are constantly waging marketing battles touting their 4G networks and speeds. High-end smartphone m...
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Tumblr Gets More Ad-Friendly With DataSift Deal
Yahoo-owned Tumblr has a new deal in place with social analytics provider DataSift. The deal (the terms of which are unknown) sees...
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Forrester Report Finds Behavioral Marketing Data Is Working, But 45% Aren’t Capturing Data
Forrester has put out a new report commissioned by Silverpop, surveying 157 U.S. marketers on behavioral data and automation. "Of the findings, the most notable might be that w...
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Online Karaoke Company Doubles Database Using Relationship Marketing
An online Karaoke company has doubled the size of its e-mail database in the past year by utilizing Emailvision's relationship marketing platform instead of generic e-mail marketin...
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