Using Personalized Data Critical To Brand Loyalty

As more consumer data is available to brands than ever before, you might think that…

Teradata Integrates Real-Time SAP ERP Data Into Analytics

Big data analytics and marketing application provider Teradata announced that its product Teradata Analytics for…

Adobe Aims To Improve ‘Internet of Things’ Marketing

Adobe held its digital marketing conference Adobe Summit, and made a slew of marketing-related announcements…

Marketers Not Confident In Their Big Data Efforts

Infogroup has a new study out, which reports that 47% of marketers are seeing a…

Facebook Marketing Partners Program Takes Effect

Back in October, Facebook announced its Preferred Marketing Developer (PMD) program would become a new…

Ogilvy & Mather Social Media Director On Overcoming Organic Reach Decline With Smart Data

Overcoming a decline in Facebook Page post reach is something businesses of all sizes have…

Smaller SMBs More Afraid Of Increasing Online Marketing Budgets

Last month, BrightLocal released some research looking at SMBs’ marketing strategies and budgets. It found…

Facebook Marketing Expert Mari Smith On Utilizing The Social Network’s New Features

Over the past year, Facebook has crushed the organic reach of the posts published by…

Pinterest Marketing Tips From A Guy That’s Been Doing It For 5 Years

Pinterest may have plateaued as a driver of traffic to websites, at least for the…

Why Aren’t SMBs Investing More In Online Marketing?

Local SEO firm BrightLocal recently released some findings from its annual SMB Internet Marketing Survey.…