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Google said on Thursday that it will now let advertisers use audiences (formerly known as remarketing lists) created in Google Analytics to reach people on Google Search without an...

Salesforce Unveils ‘Wave Analytics’ Application

Back in October, Salesforce...

Google Talks App Indexing, AdWords & Analytics At Google I/O

Google has been experimenting with app indexing for quite a while, but in recent months it has really cranked up the significance of it. Last week, it took that to even greater hei...

Facebook Gives Developers Analytics For Apps

Facebook announced the launch of Facebook Analytics for Apps, which is exactly what it sounds like. Apps logging App Events, which according to the company, includes over 87% of t...

Teradata Integrates Real-Time SAP ERP Data Into Analytics

Big data analytics and marketing application provider Teradata announced that its product Teradata Analytics for SAP Solutions can now infuse data from SAP ERP applications into en...

Twitter Launches Quick Promote, Analytics Upgrade

Twitter launched Quick Promote last month. This is a new ad offering that lets small and medium-sized businesses promote their best-performing tweets. Upon launch it was available...

Twitter ‘Answers’ Analytics Tool Available For Non-Developers

Twitter announced that its mobile app analytics tool Answers will be available separately from its Crashlytics suite, where it has resided since launching. It will still be availab...

Google Analytics Lets You More Easily Analyze Patterns In Search Queries

Google announced a new query word count dimension for AdWords search queries in Google Analytics. This will enable users to more easily analyze patterns without having to manually...

Google Analytics Makes Remarketing Activation Easier

In an effort yo make it simpler for advertisers to enable remarketing, Google has added the ability in Google Analytics to do so with a single toggle with new Instant Activation. N...

Microsoft Is Buying Revolution Analytics To Make Companies Smarter

Microsoft announced that it has agreed to acquire Revolution Analytics, which provides software and services for statistical computing and predictive analytics programming language...

Pinterest Gives Businesses Analytics Tips

Last summer, Pinterest made its "new and improved" analytics offering generally availa...

Getting Google Analytics Data Into Google Sheets Just Got A Lot Easier

About ten months ago, Google launched add-ons for Docs and Sheets, enabling users to...

Twitter Gives Analytics Access To iPhone Users

Twitter opened up its analytics offering to all users back in the summer, giving people a b...

LinkedIn’s SlideShare Expands Its Analytics Offering

LinkedIn announces is opening up analytics feature previously only available to premium SlideShare users to all users. "Really helpful in slicing, dicing and understanding your...

IBM Watson Analytics Now Available In Beta

IBM announced that Watson Analytics is now available in beta. The offering was announc...

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