While this was always intended to be part of the whole thing, Google just announced Google Analytics support for Accelerated Mobile Pages (AMP), which the search engine will start sending traffic to next month.
Earlier this week, Google said AMP will support most ad-serving scenarios you’re likely to use, so that’s helpful too.
In a post on the Google Analytics blog, Google writes:
“Today, the AMP team announced the launch of an analytics component that will enable measurement on AMP pages. The Google Analytics team is committed to helping our users measure their content wherever it appears. So, for publishers looking to use AMP to provide an improved user experience, we’ve released Google Analytics measurement capabilities for Accelerated Mobile Pages. AMP support in Google Analytics makes it easy to identify your best content and optimize your user experience.”
Google says you should use a separate Google Analytics property to measure your AMP pages, which could be a bit of an inconvenience (my words, not theirs), but as they note, AMP is still a new technology, so give it time.
You can read more about AMP and analytics in a new post on the AMP blog.
Image via Google