App Annie, an app data service, which is in use by a reported 700,000 apps, just launched In-App Analytics in open beta with Google Analytics integration.
The new offering can be used by developers to view usage metrics along with data from five major app stores and 34 ad platforms in one centralized dashboard.
“The new additional usage data from In-App Analytics joins key performance metrics from existing App Annie products (App Store and Advertising Analytics), providing a holistic view into the health of an app portfolio and enabling time-saving aggregation, analysis and optimization,” App Annie says in a blog post.
Once the user connects their Google Analytics account, they can see things like app retention, daily sessions, session rate, platform usage comparisons, usage in international markets, daily active users, etc.
The App Analytics dashboard will show total sessions, total time, average sessions per user (per day, week, or month), average session duration, and active users (DAU, WAU, or MAU).
More on connecting your account here.
Images via App Annie