Google released an update for the Google Analytics app on both Android and iOS, which improves access to a full overview of data and real-time business data, and lets you go deeper into reports with segments, customize your mobile dashboard, and share insights with others.

Reports are simplified with a new format for small screens and enable users to track specific metrics that aren’t there by default by letting them modify a report quickly and saving it to the mobile dashboard.

Items can be shared via email, social media, messaging, or anything else your device supports. Here’s a quick walkthrough:

Images via Google