Last year at its F8 developer conference, Facebook launched Analytics for Apps. At today’s event, the company announced push notifications and deeper insights for the offering as well as a new interface and better performance.

There’s a new People Insights section that provides aggregated and anonymous demographic info for those using your app without requiring you to implement Facebook Login. This will provide insights like Page likes, education, device usage, purchase preferences, etc.

“Push and In-App Notifications (Beta) help you reach your customers and automate your marketing campaigns with targeted messages,” says Facebook’s Josh Twist. “In addition to regular push notifications that deep link to a specific place in your app, in-app notifications give you the option to create and customize richer push experiences with photos and animated GIFs. We’ve open-sourced in-app notifications to make them fully customizable and extensible.”

“Sharing insights help you see the most popular stories shared from your website to Facebook, the aggregatged demographics of the people who shared them, as well as a sentiment analysis, top quotes and other insights,” he says. “Breakdowns let you pivot your data across multiple dimensions including age, gender, platform, country, language, app version and more. They’re a great way to explore your data and answer questions like ‘How much of my revenue is coming from a particular platform-operating system combination in a particular country?'”

There are improved event trends to help you get a better handle on demographics and behavior of your audience over time and an App Events Export API to debut events and analyze data offline. This allows for access of up to the last 30 days of events.

Over 450,000 apps have already used Analytics for Apps.

Image via Facebook