Google Plex
J.P. Morgan Raises Alphabet Price Target

J.P. Morgan has raised the price target for Alphabet stock to $2,575 from $2,390, citing the company’s fundamentals.

Apple CEO Tim Cook: Mac Transitioning To Our Own Apple Silicon
Tim Cook: ‘We’re Not Against Digital Advertising’

Tim Cook has set the record straight that Apple is not against digital advertising, it simply wants to give consumers more control.

Disney Accelerating Pivot To a DTC-First Business Model
Disney Accelerating Pivot To DTC-First Business Model

During yesterday’s earnings call Disney CEO Bob Chapek said it has accelerated the company’s pivot towards a DTC-first business model.

Digital Marketing
GroupM: Stimulus Money Will Help US Ad Industry Grow 15% in 2021

GroupM has revised its outlook on the US ad industry, expecting it to grow 15% in 2021, thanks in large part to stimulus spending.

Microsoft Office Building
Microsoft Blocks 300,000 Advertising Accounts In 2020

Microsoft Advertising has released its 2020 year-in-review report, giving a glimpse of the state of online advertising.

iOS App Store - Image by Parampreet Chanana
France Upholds Apple’s Privacy Changes

In a win for Apple and privacy advocates, the French Competition Authority has upheld Apple’s right to proceed with its iOS privacy changes.

TikTok App
TikTok Runs Afoul of European Consumer Law

TikTok has found itself in trouble with the European Consumer Organisation BEUC, as a result of multiple infractions against EU consumer laws.

Twitter Safety
Twitter Works to Make Advertisers Feel Safe

Twitter is taking steps to ensure advertisers feel safe on its platform, a vital step for the company’s long-term growth.

Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO

“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”

It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO

“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.”