Twitter continues to lose advertisers in the wake of Elon Musk’s takeover, the latest being Mondelez International, the makers of Oreo cookies.
- Marketing Strategies
Apple Invites Developer to Purchase App Store Ad Spots
Apple is moving ahead with its plans to introduce more ads to the App Store, inviting developers to purchase slots for end-of-year rollout.
Google May Be On the Hook for €25 Billion in UK and EU Cases
Google is facing its biggest potential fines yet, with the UK and EU pursuing cases that could see the search giant on the hook for €25 billion.
The Biggest Beneficiary of Apple’s Privacy Crackdown: Apple
According to a new report, Apple has benefited enormously from its App Tracking Transparency (ATT) privacy feature.
AWS Bastion Aims to Help Advertisers Work Within Data Privacy Rules
AWS is preparing to unveil a new tool that aims to help advertisers work within the various data privacy rules that are currently hindering them.
Get Ready for More Ads on Your iPhone and Mac
In a move that is sure to upset users, Apple may be preparing to bring far more ads to its iPhone and Mac platforms.
Microsoft’s Netflix Formula: Promise Big and Don’t Compete
Microsoft surprised the industry Netflix chose the Redmond company for its advertising ambitions, but Microsoft had a winning formula.