Twitter continues to lose advertisers in the wake of Elon Musk’s takeover, the latest being Mondelez International, the makers of Oreo cookies.
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Some YouTube Users Seeing 10 Ads Before a Video
YouTube is stretching the limits of its users’ patience, testing up to 10 ads before a video.
Apple Invites Developer to Purchase App Store Ad Spots
Apple is moving ahead with its plans to introduce more ads to the App Store, inviting developers to purchase slots for end-of-year rollout.
Google May Be On the Hook for €25 Billion in UK and EU Cases
Google is facing its biggest potential fines yet, with the UK and EU pursuing cases that could see the search giant on the hook for €25 billion.
The Biggest Beneficiary of Apple’s Privacy Crackdown: Apple
According to a new report, Apple has benefited enormously from its App Tracking Transparency (ATT) privacy feature.
AWS Bastion Aims to Help Advertisers Work Within Data Privacy Rules
AWS is preparing to unveil a new tool that aims to help advertisers work within the various data privacy rules that are currently hindering them.
YouTube and TikTok Are Blowing Facebook Away in Teen Usage
Facebook has a major problem in its attempts to appeal to teens, with the platform being blown away by both YouTube and TikTok.
Get Ready for More Ads on Your iPhone and Mac
In a move that is sure to upset users, Apple may be preparing to bring far more ads to its iPhone and Mac platforms.
Is TikTok Replacing Google?
Digital marketing entrepreneur Eric Siu, asks an interesting question, “Is TikTok the NEW Google?” The idea is that younger people are starting to search immersive social apps like TikTok and Instagram directly instead of searching Google.
Microsoft’s Netflix Formula: Promise Big and Don’t Compete
Microsoft surprised the industry Netflix chose the Redmond company for its advertising ambitions, but Microsoft had a winning formula.