J.P. Morgan has raised the price target for Alphabet stock to $2,575 from $2,390, citing the company’s fundamentals.
Tim Cook has set the record straight that Apple is not against digital advertising, it simply wants to give consumers more control.
During yesterday’s earnings call Disney CEO Bob Chapek said it has accelerated the company’s pivot towards a DTC-first business model.
GroupM has revised its outlook on the US ad industry, expecting it to grow 15% in 2021, thanks in large part to stimulus spending.
Microsoft Advertising has released its 2020 year-in-review report, giving a glimpse of the state of online advertising.
“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”
“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.”