WebProNews

Or an important indicator, anyway. Webmaster Pubcon is packed this week.

Attendance is significantly ahead of any previous Pubcon. Brett Tabke, Joe Morin, et al. have hit a real milestone with this level of credibility and attendance. Keynotes by Danny Sullivan, Guy Kawasaki, and John Battelle created a buzz.

You hear comments in the hallways about the overall quality of content -- very high, most agree, though uneven. The format and the tightness of scheduling isn't quite caught up to more established conferences. My main gripe is that the water coolers in the halls look like they have high quality H2O in them, but are in fact, the same old highly chlorinated Las Vegas tap water. and if that's the main complaint, your show's been a success.

A great indicator of the response: I was talking at lunch with Tony Colan of Web Integrity Services. Tony's company is into a few different things, including owning a growing blog service, Blogster.com. We were talking about mutual interests in local search and classifieds (Tony helps companies like TrueLocal sell advertising direct to local advertisers, and he's pitching others in the space. I told him about HomeStars, a startup I work with.)

Tony mentioned that JudysBook CEO Andy Sack came to Pubcon expecting to stop in for just a day, and was so impressed by the content and connections that he stayed on for the rest of the conference.

Hats off to Brett Tabke and the team for being so successful in building Pubcon to this point.

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Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns.

In 1999 Andrew co-founded Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis.