If shareholders really understand the feedback policy for sellers, new DSR minimums and Paypal Rolling Reserve, it will not take much time for them to decide to move to a different company. eBay will soon be affected by those mistakes. Many things can be done to fix errors or to avoid new ones but extreme measures such as the 20% rolling reserve for up to 1 year, allowing buyers to open a dispute on eBay and with paypal as soon as a day after a purchase or those amazingly high DSRs (99.5% satisfaction rate expected) is just not the way to go. I'm really surprised that google, microsoft or yahoo have not seen an opportunity here. eBay is not moved by buyers, if there is not good products or good prices, buyers are just visitors. eBay and paypal understand this but they simply don't care, is not difficult to forecast the effects of those actions, this is the part where shareholders should say, I'm out.
eBay continued a trend started by Google and Yahoo in the sense that it beat analysts' expectations while announcing its third quarter earnings this afternoon. Unfortunately for the company, it broke with their tradition by issuing some rather weak predictions about the fourth quarter.
Let's start with the stuff that's in stone. eBay reported $2.2 billion in revenue, even though analysts though it would post $2.1 billion and it reported $120.3 million less the same quarter last year. It came out ahead in terms of earnings per share, too, posting $0.38 instead of the $0.37 analysts forecast.
These results gave president and CEO John Donahoe some room to say, "We're delivering on our commitments, executing on our plans and operating smarter and faster."
Here's the problem(s), though. Eric Savitz wrote, "For Q4, the company sees revenue of $2.2 billion to $2.3 billion; the mid-point at $2.25 billion is a hair below the Street at $2.26 billion. That suggests the company actually see a sequentially flat Q4, which is not a very encouraging view of the holiday selling season. The non-GAAP EPS guidance for the quarter is for 38-40 cents; that puts the mid-point at 39 cents a penny below the Street at 40 cents."
And shareholders are not at all happy about those numbers, selling enough of eBay's stock to send it down 5.46 percent so far in after-hours trading.
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What's next?
With Ebay's new Powerseller requirements relaxed,there should be an immediate increase of the number of Powersellers flaunting their new status with an increase of items listings.This in turn should raise projected earnings in the Q4 considerably.