iEntry 10th Anniversary
RSS
Newsletter
Advertising
I agree with the comments, nice try Apple, but AT&T sucks...Droid on Verizon is gonna rock!
204 commentsWednesday, November 11, 2009
Apple Fans Respond To The "Droid Does" Advertising Campaign
The Droid vs. iPhone battle is beginning to heat up
By Jeremy Muncy
The Motorola Droid advertising campaign is in full swing, and I'm sure by now you've seen the commercials, if not you can see the commercial below. Basically, the campaign is all about taking digs at the iPhone while showing Motorola's support for the Android OS.
If you're un-familiar with the Droid, it's the first Android-based smartphone that will be sold exclusively by Verizon Wireless. Why is this fact important? Verizon currently has more than 86 million wireless subscribers, and will be the largest wireless carrier to date to support an Android-based device.
Is Motorola's Droid an iPhone killer? Let us know your thoughts
Some Apple fans aren't taking the "Droid Does" campaign very well, as they've created their own take/spoof of the commercial, you can see it below.
Can the Droid succeed, by knocking off the iPhone, where so many other smartphones have failed (I'm looking at you Blackberry Storm and Palm Pre)? Let us know what you think.
Related Articles:
> Top Mobile Searches, Viral Videos of 2008
> Staying On Top Of Android And The Mobile Market
> Android Users Outspending iPhone Counterparts
> Google Product Search For Mobile Goes To More Devices
> Google's Panoramio Gets an iPhone App
Publish A Comment
| Popular WPN Business Resources |
 |
 |
|
|
|
-
Yahoo Reveals SEM of Re-Brand
Near the end of September, Yahoo began a new branding campaign in an... -
Search + Social = Better ROI
Are you utilizing search and social media together? According to Lee... -
Marketing in the Age of Google
Former Googler Vanessa Fox has written a book entitled Marketing in...
     |
Brilliant!
I saw the "droid does" ad last night and was blown away. Brilliant play on words with the iDon't theme. Who ever came up with this campaign deserves a cookie. Or maybe a doughnut?
The "iDon't care" response is clever but flawed. Especially with "iDon't need to imitate" (apparently they do with this parody) and "I don't buy brands that bash other brands." Um, hello.... Mac vs. PC??? The Mac vs. PC ad campaign is a text book example of a successful ad campaign based entirely on the concept of bashing another brand.