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Google has reportedly worked out another deal for its TV Ads unit. According to AdWeek, Google now counts Ovation TV, the arts cable channel among its TV Ads partners.

According to AdWeek, Google will begin including Ovation Inventory on October 2. When clients log-in to Google TV Ads, they will be able to bid on Ovation inventory along with the rest of Google's partners, which include a number of NBC Universal channels like NBC, MSNBC, Oxygen, SyFy, Chiller and Sleuth, as well as the Hallmark Channel, Outdoor Channel, CBS College Sports, and GSN.

Ovation TV shows a lot of art-related programming. For example, some of the things showing over the next day or two include:

- Howard Goodall's Great Dates
- Piet Mondrian: Mister Bookie Woogie Man
- Art Safari
- New York, New York
- Dance School: Juilliard
- Artists Den

This should open up a whole new demographic for Google TV Ads advertisers. To my knowledge, this is the only network of its kind to be included as a partner.