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8 commentsTuesday, September 8, 2009

How Google Looks at Spam Complaints

Sites That Affect More Users Get Higher Priority

Google's Matt Cutts answered a user question about how the company handles spam complaints in the most recent video upload to the Google Webmaster Central YouTube Channel. More specifically, the question was:

Is there a minimum number of spam complaints about a domain and/or SERP before Google reviews the complaint? Presumably you get thousands of spam complaints daily, are these sorted into any order to be reviewed? The most popular first?

Cutts says Google does order complaints, and that typically, they try to think about what the impact is on the user. So if they get a spam complaint on a site that a lot of users are going to see, it will get more attention from Google than a spam complaint on a site that almost never gets seen.

"We do look at a ton of spam complaints," says Cutts. "We do take action on a ton of spam complaints."

Google takes spam reports into account for future versions of its algorithms. Cutts says they look at these to determine how they should tackle certain things.

Whenever Google's looking at spam complaints they're trying to take manual action on, Cutts says they think about how they can best use their resources, and one of the ways to do that is to look at the complaints about the sites that would most affect users. "That's one of the ways we look at spam complaints," he says.

About the author:
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Twitter: @CCrum237

It is good that Google is

It is good that Google is looking into spam complaints. I am expecting Google to solve the complaints as soon as possible.

If the offending site does not command traffic...

As good as it is to know Google isn't ignoring us when we call out a cheater (because they're cutting into our wallet), Matt's offering includes the presupposition that if a SERP is not commanding tons of viewers, someone can pretty much do as they please?

If it isn't going to cut into Big G's wallet, the offense gets put on the back burner?

Oh geez, Matt is damned if he does and damned if he doesn't.
any way you cut it, when they tell us something, what they didn't tell us, tells us volumes.

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