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It's getting hard to imagine how the Google TV Ads team could make things any easier on marketers. After these promoters have been given suggestions concerning which shows are best-suited to a given audience, a new series of features and options will report back ad viewership data in greater-than-ever detail.
Suppose, for example, that a marketer's been trying to reach middle-aged men who are interested in motorcycles. By going to the "TV Ads Reporting" section of his (or her) AdWords account, selecting a "Played Spots" report, and adding the pertinent columns, he (or she) can see what's transpired.
A post on the Let's Take It Offline blog explains, "[W]e provide you with the index of the trait at the specific time that your ad aired. For index values, 100 is the average. If you see an index of 129 for an interest like photography, it means that the program you aired on draws 29% more photographers than average."
There are another couple of fresh, nifty resources, too. An hourly breakdown of TV impressions/site visits data promises to give marketers a good idea of how specific ad airings are performing. Then, info on how many people viewed the entire ad (or a percentage of the initial audience retained, if they prefer) will fill in even more blank spots.
Even though the plugs were pulled on Google's radio and print experiments, Google TV Ads is being given every chance to succeed.
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