It just goes to show the importance of social networking on the internet of today, im sure that many other large businesses will try to follow suit after seeing the financial gain that Dell managed to obtain, i haven't had much personal experience with Twitter, maybe its about time that i get on this gravy train too.
While Twitter lacks a business model it does not mean other businesses can't take advantage of the microblogging service by using it to spread their message.
Dell is one such company that has been successful using Twitter to market its brand and reach a large audience. The computer manufacturer says Twitter has helped it bring in $1 million in revenue over the past year and a half via sales Tweets and other promotions.

Twitter users who follow Dell can then click over to buy a product or share the information with others.
Dell started using Twitter in March of 2007 after the South by Southwest conference in Austin, Texas.
Dell now has 65 Twitter groups on its site, with 2,638 followers on the DellOutlet feed.
"A million dollars isn't a lot of money, but it shows that people want to sign up for feeds," Bob Pearson, head of communities and conversation for Dell, told internetnews.com. Pearson favors Twirl, a free desktop client that allows user to manage feeds from Twitter and other microblogging sites.
Twitter is expected to roll out a business model in 2009, which could include premium corporate accounts as a way to monetize the service.
In the meantime look for more companies to follow Dell's lead and use Twitter to market their brands and connect with their customers.
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Twiiter/ Utterli boost business
I operate 5 different blogs and one is a how to article site, Twitter alone has helped me reach a good income each month as freelance bloggers for just one of my sites alone.
Twitter alone let just one of my articles earn me 75.00 each month.
Twitter maybe all the hype but utterli.com is just as successful. With marketing without the 140 character limits
With just 4400 views a month earns me 75.00 with this article
http://www.ehow.com/how_4533584_lost-cell-phone.html